Jason Nguyen

Communication Design (Honours)

Hey! I'm Jason Nguyen, a Melbourne-based communication designer. I love to dabble in all things creative, from music to photography.

Ultimately I'm interested in creating considered work that pushes boundaries and speaks to people.

Pure Air Pop-Up

An engaging pop-up experience remixing the classic Melbourne news kiosk into an exclusive Air Max experience.

Baring life and lifestyle in the (non-place)

Publication design for the essay by Sarah Sharma. The design leans into an off-kilter aesthetic informed by the content.

Sidekick

Design of a health beverage intended to prevent hangovers. The full brand strategy was designed, outlining identity, launch strategy, activations and PR.

Bubba Album Redesign

Experimental image-making processes were used to create visuals that communicated the vibe and themes of the album. A video feedback loop effect was manipulated to create the imagery.

Ray's Hot Sauce

Designed the identity including naming and packaging for Ray's Hot Sauce. To create a fun and approachable brand, the flavours were personified and assigned playful characters.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.