Toneya Hurst

Hi! I’m Tonéya, a young Communication Designer who has a love for all things ‘creativity’. My passions are in Branding, Photography, Publication design and print collateral. I am a graduate from Swinburne University of Technology, with a Bachelor of Design degree, majoring in Communication Design (including a Minor in Photomedia and a Minor in Motion Design).

I love designing logos, and playing with typography, as well as art directing and shooting fashion photography. It's such a wonderful feeling to see designs come to life.

Growing up in a rural town, I have a deep love for nature, being surrounded by God's beautiful creation. The beauty in nature all around has always been as inspiration for me to be creative. When I'm not busy creating designs, you'll find me outside in the sunshine and singing.

Hope you enjoy having a look through some of my designs below! Thank you!

Bella Dulce: Dessert Café

My Capstone Project – a full Brand and Identity for an imagined dessert café relocating to the CBD. Bella Dulce is welcoming, fun and a bubble of joy, serving exciting desserts full of colour and flavour, along with traditional Spanish desserts. The logo features bubbly, fun type, accompanied in designs and various applications by colourful, organic blob shapes to reflect the fun and inviting nature of Bella Dulce. In this project I designed logos, business card, letterhead, menu, signage, social media and more.

Sublime: The Fashion Mag

A highlight of my design and photography journey, this editorial fashion magazine focuses on bold colour. A very fun experience from planning, styling, art directing, photographing, all the way through to editing and designing the publication. The bold colour throughout was achieved by working in a photography studio environment, working with coloured backdrops, and lighting.

Helvetica

A motion design piece highlighting the creator of the famous typeface Helvetica. ‘Helvetica,’ is an animation, with digital illustrations that tells the story of Max Miedinger and his famous typeface that is still used all around the world today. The piece features a consistent colour palette of orange throughout, with grainy, textured illustrations.

Annual Report - Royal Botanic Gardens Victoria

Provided with copy for the report, we were tasked with creating a full publication to communicate the information, including financial reports. Using layouts, grids, hierarchy, and illustrations, I designed the report to show how nature and the Gardens have a wide reach of impact. This was conveyed through illustrations of greenery climbing up iconic Melbourne architecture.

Bella Dulce: Dessert Café

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.