Bethany Williams

Industrial Design

Hello, I'm Beth, It's nice to meet you!

I'm thrilled to share my journey thus far as an industrial designer with you.

Design has always been my passion and creative outlet, it’s a way to solve problems using clever and innovative ideas.

As an Industrial Design student at Swinburne University, I've had the privilege of exploring ideas, honing my skills, and delving into the endless possibilities that design can offer.

My fascination with industrial design stems from its unique ability to merge aesthetics with functionality. It's about creating products that not only look beautiful but also enhance the lives of those who use them.

My academic background has equipped me with a solid foundation in design principles, materials, and processes. From brainstorming ideas, to sketching initial concepts, to being able to refine them into workable prototypes.

One of the most exciting aspects of industrial design, for me, is the power to address real-world problems. I've always believed that design should be a force for positive change, and I'm eager to apply this principle to my projects.

Whether it's crafting sustainable solutions, improving user experiences, or exploring new materials or technologies, I approach each project with enthusiasm and a desire to make a meaningful impact.

I am eager to explore where my passion for creativity can take me.

As I embark on this next exciting chapter, I hope it is full of opportunities to explore creativity in new areas, collaborate with fellow designers and expand both my skills and knowledge.

Equilibrium.

Industrial Design Honours- A suite of three ergonomic products, designed to assist those working from home easily and effectively apply good ergonomics into their home office/ computer workstations, in order to mitigate Musculoskeletal disorders and promote the users health and productivity.

Madi.

A Scandinavian-inspired, flat-packable rocking chair with peacock-themed sides, designed for nurseries. This low-to-the-ground chair enables nursing mothers to stand easily while holding an infant.

Kardelen.

A project submission for the 4th Cemer 'dreams come true' design competition (based in Turkey), with the aim to introduce a more valuable, sustainable, and 'breathable' playground space that embodies nature's beauty, for children living in busy urban environments.

Onyx.

A stylish, portable pour-over coffee flask, designed to suit an 'on the go' lifestyle for users working in a busy corporate setting.

Plates and Spoons.

A branding design project, to create a distinct and striking brand profile for Plates and Spoons, a trendy, new restaurant and coffee shop.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.