Taya Foxman

Taya Foxman is a recent graduate from Swinburne University of Technology, where she completed a double degree in Communication Design and Media and Communication (Advertising). With hands-on experience in freelance content creation and photography, she has cultivated a passion for visual storytelling. Taya thrives on strategy and creative thinking, constantly seeking to improve her skills and delivering every task with dedication and excellence.

Recently, Taya competed in the finals of the 'Advertising Capstone Challenge,' where she proudly represented Swinburne University of Technology, alongside her teammates. The group presented a comprehensive advertising campaign to a real client, which allowed Taya to use her creative and strategic thinking abilities in a real-world, high-pressure situation. Her teamwork skills were further developed by this experience, which also strengthened her desire to create advertisements that are meaningful and impactful. When she's not immersed in work or study, Taya enjoys the outdoors and treasures time spent with friends, embracing a well-rounded and fulfilling lifestyle.

Sustainability with Zara

“Sustainability with Zara” is an advertising campaign designed to enhance Zara’s sustainability practices and increase brand awareness by 85% among individuals aged 21-30. The campaign includes nine Instagram posts, four TikToks, and a redesign of the sustainability section of Zara’s current website.

Together: Brand and Identity

“Together” represents a visual expression of inclusivity and diversity that accompanies a line of products targeted at younger generations that cater to all body types and ages. “Because diversity matters” conveys a sense of cohesion and inclusion.

Psychedelic

My work aims to portray the music genre “Psychedelic,” capturing its essence through a combination of photography and digital manipulation. Titled “Psychedelic,” the series includes eight posters, each representing a different sub-genre within psychedelic music.

Three Pack

My “Three Pack” design is crafted to engage children aged three years and above. Soft pastel colours have been utilised to create a playful and inviting aesthetic. Each box showcases a captivating character illustration to spark children’s imagination.

Album Design Package

I have designed an album package to visually represent Tame Impala’s third album, “Currents,” capturing its electronic and psychedelic essence. This is revealed through vivid colours, bold typography, and organic patterns.