Jae Cuffe

Hello, My name is Jae and I have been studying a Bachelor of Communication Design (Honours) at Swinburne University. Over this time I have been creating, designing, experimenting, and making a bunch of different things in a bunch of different ways for a bunch of different assessments. I hope you enjoy it as much as I enjoy it.

Form Follows Function - ISTD - 2025

Submission for International Society of Typographic Designers. Follows Jan Tschichold's The New Typography and explores the importance of Swiss Design and how it has shaped design over the last century.

Open House Melbourne - Studio Payne - 2024

Developed a visual campaign for Melbourne’s Open House Festival themed “Re-Discover Melbourne City,” highlighting the city’s distinctive architecture and urban landscape through drone photography and impactful image editing.

Let's Start Here Re-Design - Experimental Image Making - 2023

Reimagined the album cover for Lil Yachty’s 2023 experimental rock album Let’s Start Here, using low shutter speed photography and digital art to visually capture the emotions and atmosphere inspired by the music.

Music Single Album Covers - Jensen - 2021

Designed single cover artwork for UK artist Jensen, managing the creative process from concept to final design. Each cover was crafted to visually reflect the essence of the songs, now available on Spotify and Apple Music.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.