Amrik Singh

Amrik Singh is a photomedia student, with a focus on commercial and fashion photography. He strives to bend the typical conventions of the industry by utilising his unique style that features unique camera techniques and bold lighting. Amrik aims to break into the fashion industry by positioning his work at the intersection of innovation, style, and artistic intent.

His Photomedia Capstone project ‘In Motion’ explores the intersection of fashion and experimental image-making, merging the precision of commercial photography with the expressive potential of in-camera techniques. Amrik’s practice challenges the conventional boundaries of fashion imagery by incorporating slow shutter speeds, motion, and expressive colour lighting to evoke a sense of atmosphere and emotional resonance. These methods disrupt the static, polished aesthetic often associated with the genre, instead transforming each image into a narrative moment suspended in time. Through deliberate manipulation of light and motion, he constructs a visual language that blends artistic experimentation with the structured demands of commercial photography. The resulting works are both refined and spontaneous, celebrating the fashion form while inviting viewers to interpret the gestures, rhythms, and textures embedded within each frame. By situating In Motion within the evolving space between art and commerce, he aims to demonstrate how innovation and technical experimentation can enhance storytelling within fashion photography. Each image becomes more than a documentation of garments or design; it functions as a performance of light, time, and intention. The project ultimately seeks to redefine how contemporary fashion imagery can communicate narrative, emotion, and brand identity, encouraging a more immersive and conceptually rich approach to visual communication in the commercial sphere.

In Motion

Bambi

In Motion

Noah

In Motion

Basil

In Motion

Neal

In Motion

Hridita

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.