Lauren Reid

Branded Environments

My name is Lauren Reid and I am studying a Bachelor of Design (Branded Environments) and Bachelor of Media and Communications (Social Media). My personal design ethos is based strongly around the concept of collaboration, sustainability, reutilising, and functionality in any project I produce. My concept of collaboration is based around the idea of restructuring to fit in with the client’s needs, which as a designer is always changing, and therefore having more input, ideas and challenges to those given will always improve the design outcome.

In the future I would like to be a designer who focuses on projects either in retail or event spaces, who creates designs based on function as much as on aesthetics, as one should always balance the other in order to achieve a design which is both engaging and practical. These designs will also incorporate sustainability and reutilising of materials to create projects which enhance their space in an eco-friendly manner, as we need to nourish and appreciate the spaces we design in and help them have an impact on the community in a positive manner.

LUSH ID skincare station render

LUSH main entrance render

LUSH creation station render

Capstone folio

Branded Environments folio work

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.