About

Hi, my name is Zoe and I'm a final year Product Design Engineering student. I am extremely passionate about sustainability and ways of making products exist within a circular economy. I love design and making and have spent the past two years working in furniture and cultivating my knowledge base and passions there. Product Design Engineering has truly given me a huge breadth of skills that are applicable in numerous fields and contexts, it is a degree that is the opposite of limiting. It has given me the passion and confidence to go and do whatever I want knowing I will have something valuable to provide.

My final year project is called the Shelly Smart Mat. It is a closed loop product that helps you reduce your pet’s environmental impact through health monitoring.

Currently, owning a pet dog has the equivalent environmental impact of thirteen return flights from Berlin to Barcelona. The Shelly Smart Mat monitors your pet’s weight as well as their food and water intake to avoid overconsumption — one of the leading factors of environmental impact for dogs. With our product, you won’t have to wait 6 to 12 months to find out you’ve been overfeeding or underfeeding your dog. You’ll know. Now, you can tell whether your dog's weight loss is healthy or maladaptive. With this weighing mat, you can weigh your bullmastiff without breaking your back, or you can weigh your pug that hates being picked up without the drama. With Jasper and Co. as the parent brand, we help bring pet owners and sustainability closer together.