Erin Lewis

My name is Erin Lewis and I will be graduating with a double major in my Bachelor of Design Degree — Communication Design and Branded Environments Design.

By graduating with a double major, I have refined the skills to successfully develop a brand from beginning ideation to large-scale 3D spaces. In my portfolio, I explore several briefs including Basils Farm - a winery needing a modern and bold re-branding, and Australia Open CoolDown - a pop up event looking to revitalise Melbourne’s food and wine sector after extended Covid-19 lock downs.

In my personal life, I find storytelling an integral part of my interpersonal relationships. As a designer, this passion has created a strong ability to create cohesive and meaningful narratives in my design outcomes; strengthening the relationship between brand and consumer.

Empathy and awareness are also driving forces in my work. The promotional campaign for Sudden Adult Death Syndrome (SADS) is an example of some of the community and emotionally driven work I would love to support with my skills in the future.

Outside of my degree I have had the pleasure of designing wedding invitations and signage, helped businesses develop branding and social media graphics as well as a current project with the CSIRO.

Thank you for taking the time to explore my work, learn a little about who I am as a designer and who I am driven to become after graduating from Swinburne.

Basils Farm - Brand Refresh

The Table - Campaign and Venice Biennale Installation

Royal Botanic Gardens - Annual Report

Australian Open - CoolDown Pop-up Event

SADS (Sudden Arrhythmic Death Syndrome) - Awareness Campaign

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.