Regina Chong Yen Yee

Branded Environments

Regina Chong is a passionate and creative individual, with a desire to pursue all facets of design to create unique outcomes. Armed with a degree in Branded Environments from the imaginative hub of Swinburne University of Technology, Regina has emerged as a visionary design graduate who blurs the lines between imagination and reality.

Throughout my time learning about the design world, I have worked across a variety of mediums that have challenged my creativity. Design is the lens through which I view the environment, that led me to my major. I enjoy experimenting with a symphony of colours, shapes, materials, and textures both hands-on & digitally that changed my perspective of design and the way it impacts the look & feel of the environment. In doing that, I also came across gaining more knowledge & skills from other subjects that made me have a strong interest in graphic and branding design.

Graduating with this major has given me the necessary design skills to work in a variety of design industries, which I intend to do throughout my career. I aim to create diverse designs that incorporate all the skills I learned throughout my studies, while also using my own life experience and personal journey to mold my works. I look forward to solving the challenges faced by the world through my design work, and hope that through my career I can have a positive impact on those around me.

Circulation - Venice Biennale Installation

Air is the basis element of the design of this installation. Air is a natural element that we breathe in & out of. It replicates the sound of movement & its invisibility creates a sense of emotions of calm & smoothness. This concept revolves around the breathing of every living and non-living thing through the movement and sound of air around us.

Beyond The Valley Festival - Typography & Interactive Publication

A rebrand of Beyond The Valley Festival to implement more of the design element of the term 'valley' to create a more fun and playful approach to the visual look and feel of the festival and the brand itself.

Vibrantz Brewery - Brand & Identity Design

A brand & identity designed from scratch inspired by various breweries. Vibrantz Brewery is designed with a central focus of passion and love for the products and environment of the overall brand.

The Secret Garden - Reboot Publication

Inspired by the book The Secret Garden, the plot summary “perhaps it is the key to the garden” involves a solving mystery. The overall concept was designed through the emotions and actions of the main character of loneliness and curiosity.

Australia Post - Neighbourhood Post

A concept design of one of the interior design spaces. Designed with a more sustainable and modern contemporary space that includes greenery to highlight one of Australia Post's brand values which is, sustainability.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.