Seren Altiparmak

Communication Design

Hello! My name's Seren, and I’m a design and media & communications student based in Naarm/Melbourne. I’ve majored in communication design and digital advertising technology. The year I began my degree, 2020, was a pivotal point in my life where I had transferred from a computer engineering degree to a design course. Since then, I’ve always kept my strong passion for problem solving.

I’m specialised in illustration, campaign strategy, photography, brand identity, web design, and art direction. I aspire to create work that deeply resonates with people and I hope to make a meaningful impact on the world :)

As someone who has a great passion for creating both digital creations and hand-making things, I’ve adopted a vast skillset using the Adobe Suite applications (Illustrator, InDesign, After Effects, Photoshop) and I love to blend these software skills with hand sketches. I have many interests and hobbies that align with my love for designing and I thrive on the multifaceted nature of design and creativity.

In my spare time, you would probably find me daydreaming away listening to an audiobook, bingeing a TV show, or lost in my craft with my headphones on making handmade earrings for my small business.

Scamera — Scams Campaign Design

Ad campaign design for the issue of scams in Australia.

Food Magazine Cover

Art Direction, photography, and food styling for magazine cover design.

Australia Reads – Rebrand/Brand Identity

Rebrand (including logo, web design and collateral) for client Australia Reads.

Get That Bread – Print Publication

Publication Layout for tourism print guide on Top Melbourne Bakeries.

The Clothing Exchange – Rebrand/Brand Identity

Rebranding project to promote clothes swapping event and support sustainability.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.