Hello, my name is Georgia! I am a branding and graphic designer, soon to complete a double

bachelor’s degree in Business and Design, specialising in Marketing and Communication Design. My

unique background in marketing allows me to understand consumer behaviour deeply, enabling me to

create designs that resonate with both clients and their audiences. Throughout my career, I have

gained extensive experience in diverse fields such as fashion, beauty, and hospitality. My portfolio

showcases a variety of projects, including social media content creation, management, public

relations, logo design, graphic design, and branding. I possess a strong passion for all things creative, especially within the fashion industry, where I truly thrive. My design style is succinct and sophisticated, reflecting the skills I have developed over the years. I am excited to present my work, demonstrating my

ability to blend creative flair with strategic marketing insights. My cheerful and enthusiastic approach

ensures that each project is both enjoyable and successful.

Georgia Rose Candles

Georgia Rose Candle Packaging is a recent project that showcases my innovative and elegant approach to branding and packaging design. The project highlights my expertise in creating sophisticated and visually stunning packaging for a luxury candle line, combining modern design elements with classic elegance. This was accompanied by a social media feed plan and strategy to aid the business in engaging with its target audience.

Vod2o

I am excited to introduce the Hard Fizz Seltzer Rebrand to VOD2O. This project showcases a refreshing and revitalising aesthetic to better meet the needs of customers. The bright fun colours corresponding with the product flavours will ensure the products stand out on shelfs whilst being enticing. The new logo is displayed as a window of sorts to the beverage inside the can, highlighting transparency and the clean appeal of the brand. A full branding scheme was created across various deliverables.

Oli's Deli

Welcome to Oli's, the newly launched Italian-style deli shop with a fresh and fun brand identity. Developed as part of a capstone unit, Oli's branding and social media scope aims to showcase a unique olive colour palette to stand out from competitors and align with the brand's values. This new brand perfectly captures the essence of Oli's and the Italian deli experience.

Consumer Marketing Report

The Consumer Behaviour Marketing Report is a recent project designed for the consumer marketing unit and has successfully met the marking rubric. However, the initial report lacked an appealing look and feel, prompting a re-design to improve it and make it more appealing and professional for the client. The report's focus was on sustainability and the environment, which is why an organic and fresh green palette was chosen.

Splendour Re-brand

The Redesign of the Splendour Festival Guide and Website. This project aims to provide festival-goers with a comprehensive and user-friendly guide to the annual Splendour Festival, including information on lineup, schedule, venue, and ticketing. The website will serve as a one-stop destination for all things related to the festival, making it easier for attendees to plan their experience and stay informed. The design approach was to have a more futuristic techno feel, differing from the current design style.