Ella Haywood

Communication Design

A graphic designer and art director creating visually striking narratives that capture and inspire. With a passion for bold compositions, Ella Haywood’s work radiates energy and excitement. Her designs have a strong focus on texture and colour, often combining multiple mediums and hand-crafted elements. She has a strong interest in brand design, publication design, photography and art direction.

Ella has just completed a double bachelor of Design and Media & Communications, majoring in Communication Design and Advertising. Her knowledge and experience in both fields have helped Ella to gain an understanding of design strategy and creating effective campaigns that are eye-catching and inspiring.

Pour Toujours

Brand design, product styling and photography for Pour Toujours canned wine. The design evokes a feeling of luxury through elevated typography and styling. The photographs pair the different variations of wine with fruits and objects to reflect their unique tasting notes, and are used on a variety of touchpoints, such as posters and social media content.

The American Machine

A publication design for the text, ‘The Last Days of Detroit: Motor cars, Motown and the Collapse of an Industrial Giant’ by Mark Binelli. The design merges natural and man-made imagery that echoes the style of newspapers and blueprints, reflecting both the decline and regrowth of the city of Detroit.

Stitching a Sustainable Future

The Stitching a Sustainable Future campaign aims to educate about the environmental impact of textile waste and overconsumption. The campaign’s imagery features handcrafted type made from different recycled textiles. The project was the Media Choice Award winner of the International Sustainability Marketing Competition.

Portrait Photography

Studio photography, art direction and styling, highlighting flowers as a unique accessory and creating a feeling of connection to the natural world.

Future Traditions

An annual report for Craft Victoria, inspired by the organisation’s ability to bring traditional crafts and art techniques into a modern context.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.