Lily Parmenter

I’m a designer based in Northern NSW specialising in branding, design, photography, and layout. Likeminded creators inspire my passion to elevate businesses in all stages. Working with a variety of clients, I am mindful of the styles of difference and tailor my approach accordingly to maintain brand consistency and professionalism. BASECAMP is my design agency and the launch pad for your ideas.

Tweed Krill Catchers

The rebrand for Tweed Krill Catchers (TKC) revitalizes the business with a new logo, website, YouTube introduction, and merchandise, including unique fishing shirts, stickers, and original artworks. The transformation reflects TKC's origins in spearfishing and adventure while expanding its reach and creating a vibrant community around the love of the ocean.

Silk Sonic

The vibrant redesign of Silk Sonic's album cover captures the groovy essence of '70s funk and soul through bold colours and shapely, minimalistic illustrations. Reflecting the album's smooth R&B rhythms and playful energy, it blends retro nostalgia with modern flair, celebrating the timeless vibe of Silk Sonic's sound.

SOUL

SOUL (Vol.1) captures the emotions of objects, nature, animals, and landscapes through clever, thoughtfully composed photographs. This coffee table inspired magazine invites viewers to connect with the emotional essence of each subject, offering a fresh perspective on the world’s soulful, overlooked moments including and beyond traditional expressions of human faces.

Design Revolutions

The dynamic mixed-media artwork in Design Revolutions blends watercolour, digital illustration, black-and-white imagery, and negative space to symbolize the intersection of art and activism. Reflecting on the Favela Paintings, Black Panther Party, and Gail Anderson’s work, Design Revolutions highlights the power of creativity in driving social change.

Surf Secrets

Surf Secrets dives into Silas’ love for surfing at home on Australia's eastern coastline, while exploring his struggle to preserve local beaches despite growing crowds. Videography through underwater shots, drone footage, and stills captures the beauty of land and sea through Silas' deep connection to the ocean.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.