Yuan Ji Chew, also known as YJ, is a graphic designer from Malaysia with a passion for bringing brands to life through captivating design and illustration. She strives to make each brand feel like THE main character, embodying its unique story and personality. YJ’s journey in design started with itty-bitty doodles on paper, which evolved into the work she creates today.

Known for her eagerness to experiment, explore, and learn, YJ pours energy into each project — an approach that has earned her recognition and a few awards along the way. She believes in keeping the 'fun' in functional, creating designs that not only resonate with people but also carry meaningful messages.

JBL GO 2

A packaging redesign project for the JBL GO 2 speaker with the concept, Get Loud! Inspired by pop art and the works of Keith Haring, the design features playful doodles of musical elements and catchy song lyrics to stand out from competitors and resonate with a young audience.

Roasted Coffee Festival

The Roasted Coffee Festival celebrates Melbourne’s rich coffee culture, bringing together coffee lovers and enthusiasts to experience the city’s unique blend of flavors and community spirit. The festival’s design uses hand illustrations that capture the lifestyle of coffee drinkers, showcasing Melbourne’s love for coffee as an essential part of daily life.

mykitchen

A rebranding project for a Malaysia-based kitchenware supplier known as mykitchen. The brand aims to reposition themselves as a brand that has all your kitchen needs in one place that makes cooking easier for you. Inspired by the iconic food covers found in every Malaysian household, the design reflects a sense of familiarity and home, connecting with customers on a cultural and personal level.

Her Heart: Once Broken Considered Sold

Broken relationships can turn your world upside down, triggering emotions like sadness, anger, and frustration. While some people quickly accept the end of a relationship and move on, others may struggle with depression, leaving deep emotional scars that take a long time to heal. Inspired by molten lava, this poster captures the intense emotional turmoil someone experiences after a breakup.

The Loop

The Loop is a Melbourne-based thrift shop brand that redefines the way young adults engage with fashion. With a playful yet conscious brand voice, The Loop is dedicated to making sustainable fashion accessible and desirable for everyone.