Ching Ying Chua

Hi there, my name is Ching Ying Chua, also known as Jessie, I'm a graphic designer who runs on overloading ideas and way too much caffeine. I'm based in KL, Malaysia, but am always open to more opportunities anywhere else. One of my strongest traits is being highly adaptable, I'm always learning new things and picking up new skills, partially because I just genuinely enjoy expanding my knowledge but also because I believe it lets me connect with more people. Driven by curiosity, I'm constantly on the lookout for the newest and latest things, be it design trends, marketing strategies or just viral topics. I'm also a deep thinker who can be quite analytical and so I tend to put a lot of thought behind each design. To me, design is about solving problems in ways that are as thoughtful as they are beautiful.

Breaking Dystopias

Breaking Dystopias is an indie rock music festival held at St Kilda Beach. In the name, dystopias represent a world or society in which people live under oppressive societal control and are constrained by unfair laws. The meaning of ‘Breaking Dystopias’ is to show an act of rebellion, breaking free from various kinds of oppressive views through Indie-rock music which is a genre that is defined by its own independent spirit.

The Duality of Fear

A series of publication which depicts how fear can play a positive part in our lives instead of being something that controls you. The design is inspired by a scientific report to convey the depth of research that has gone into the book. The muted color palette and ample amount of white space helps provide a calm feeling and a sense of openness, making it easier for readers to develop a positive relationship with fear.

Fortune Dorayaki

Fortune Dorayaki is a special edition gift pack by Sai Riyo, meaning ‘to reuse’ in Japanese, it is a fusion cafe and bar located in KL. This sustainable packaging design consists of the Japanese dessert, dorayaki paired with tea. Every packet contains a unique fortune on them to encourage people’s hope. The fortunes you get match the Japanese symbolism of each flavour.

Malaysian Philharmonic Orchestra

They are known as Malaysia’s pride and joy and a cultural icon for music lovers all over the world. The goal of this project was to modernize the image of classical music from being old-fashioned to modern, accessible and relevant while also showing that classical music can improve mental health for the younger generation.

Foundations of the Future

An annual report designed for the State Library of Victoria. The concept is inspired by blueprints and reflects the beautiful architecture of the State Library of Victoria. Just as blueprints are the foundations of a great plan, it showcases their efforts of adapting to an ever-changing future while also emphasizing on their innovation and attention to detail.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.