Neera Vititwatanakul

Hi, I’m Neera Vititwatanakul, a Melbourne-based designer with a passion for working across diverse disciplines, including art direction, photography, creative direction, and fashion editorial.

I approach my design in a fun and experimental way. I enjoy telling stories through various mediums but most of the time it has been from a shot(s) from a camera.

Body of Water

A photoset exploring the mystery, beauty, and changeable nature of the sea and embody the duality of water - both seductive and dangerous, a strong representative of femininity and girlhood.

Pino's Fine Produce

A branding project and advertising posters for Pino’s Fine Produce aims to renew the brand’s identity by effectively communicating their core values through a new brand’s image emphasizing the store’s strong value of giving back to the community.

Blood is Thicker Than Water

A vibrant family magazine showcases a playful photoset of handmade jewelry inspired by each member’s unique blood type diet - O, A, B, and AB. Embracing a creative, experimental design, the design elements highlight the family’s bubbly character.

The Burnmark

An imagery-based publication focusing on the the terror of female sexuality in Chinese society being accused as scapegoats in numorous social aspects.

Autumn Scoop

A branding design for Autumn Scoop, a local Thai ice cream brand celebrating the value of simplicity, natural, and high quality ingredients. The design covers branding concept, logo design, and packagings that aim to leave a heartwarming feel to every spoon.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.