Daniela Innella

Hi! My name is Daniela Innella. I'm a graphic designer and illustrator based in Melbourne, passionate about branding, typography, illustration and image-making.

I love working with mixed media and blending digital and hand-crafted elements to create work that feels unique and meaningful. I approach every brief as an opportunity to explore new ideas and challenge myself creatively. Whether I’m building a thoughtful brand identity or spending way too long choosing the perfect typeface, I’m always excited to bring ideas to life.

Rising Festival Rebrand

This project reimagined the Rising Festival with a more vibrant, colourful visual identity. It was centred around a gradient created in Illustrator, which was applied consistently across the poster, guidebook, and website. The guidebook provided festival details, event listings, a map, and accessibility information, creating a cohesive and engaging festival experience.

The Calm Corner

The Calm Corner is an art therapy practice that needed a brand identity that communicated warmth, approachability, and inclusivity. As a space where art supports expression and healing for people of all ages, abilities, and backgrounds, the branding reflects this through calming colours, organic shapes, and a logo that symbolises growth.

The Circle

This project required a rebranding of the novel, The Circle, by Dave Eggers. Three concept images were created using Photoshop techniques, including layer masks, filters and effects, to merge visuals and convey the protagonist’s loss of identity. The final artworks were applied across commercial contexts, including a reimagined book cover as well as poster and billboard designs for a Netflix adaptation.

Commute With Compassion

Commute With Compassion is a public awareness campaign encouraging empathy towards people with invisible disabilities on public transport. The campaign identity was designed using warm, inviting colours and fluid shapes to reflect kindness. Campaign touchpoints were also created, including a website landing page, social media posts, and wearable badges to extend visibility across both physical and digital spaces.

History of Neurosurgery Exhibition

The History of Neurosurgery is an exhibition experience that guides visitors through the evolution of neurosurgery, from the beginning through to technological advancements. A visual style that reflects the aesthetic of each period was developed, creating a cohesive and immersive journey through design.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.