Veronica Pampanella

Hi, I’m a Communication Design student at Swinburne University of Technology with a love for crafting visual experiences that actually mean something. I’m drawn to branding, storytelling, and user experience design - basically, anywhere design and human emotion meet. I’m fascinated by how colour, type, and tone can turn an idea into something people feel connected to.  For me, design is the perfect mix of creativity and puzzle-solving. I enjoy the challenge of turning half-formed thoughts into visuals that make sense - and look good doing it. Whether it’s building a brand identity, fine-tuning a digital interface, or making complex info feel simple, I aim to create work that’s cohesive, clever, and genuinely useful.  Swinburne has taught me to value the process - the research, the feedback loops, the endless tweaking - and how collaboration can turn a good idea into a great one.  Outside of design, I enjoy doing charity work and spending time with family and friends. Building connections with each other is an extremely important value of mine.  Ultimately, I believe design is more than visuals - it’s about empathy, connection, and creating moments that make people pause, smile, or think a little differently.

Has it Clicked Yet? Campaign Poster

The 'Has it Clicked Yet?' Campaign was a collaborative project, chosen by Re:act to be publicly put out across Victoria, advocating for seatbelt safety. I assisted in the ideation and refinement process, as well as leading the website design on Squarespace.

Backpack Beds for Homeless

Backpack Beds for Homeless is an organisation who advocate for importance of safe sleep for people experiencing homelessness. There is a significant focus on empathy and dignity through strong visual storytelling and clear messaging.

Bliss Citrus Tea Box

Bliss has a range of tea boxes, with bright and inviting imagery. The design clearly communicates the flavour of each tea box and presents itself as a sophisticated brand.

Sweet Justice

The new and updated brand and identity of Sweet Justice, focusing on the good work that they do through beekeeping programs. Their new identity is bright and hopeful, placing themselves as a reputable organisation.

Campus Quest App

An interactive geolocation narrative application, designed to help prospective students navigate and immerse themselves in the Monash Clayton Campus.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.