Chloe Saliba

Hi! I'm a communication designer, Chloe Saliba.

Over the last decade, I have evolved my process and skills in design, and my design work naturally reflects the two sides of my personality: creativity and cleverness.

Creativity has remained the core of my identity since childhood. My mind is a constant stream of curious, conceptual ideas, and design is the medium I use to release them into the world.

My creativity loves the messy, imaginative process of branding, publication, and image-making, where ideas take shape through experimentation.

My instinctual need to form connections, drives my desire to design cleverly. I enjoy the challenge of weaving intuition and strategy together, to communicate a story to an audience visually.

My cleverness steps in when strategy and clarity matter most. Connecting concepts to audiences with purpose through intuition and thoughtful design.

My favourite types of projects to work on include: brand building, experimental image-making, out-of-the-box campaigns, art direction, and witty copywriting.

Derby Chook Rebrand

Local hot chicken joint in Pascoe Vale, Melbourne, was rebranded to a fun, vibrant, and modern identity that celebrates quality, flavour, and encourage community connection.

Has it clicked yet?

First place winner for Re:Act Road Safety Campaign 2025. The brief required a set of billboards that encouraged 17–25 year olds to wear seatbelts. I contributed to the research, strategy, design, and created the winning tagline “Has it clicked yet?”.

Jeff Buckley 'Grace'

I reimagined Grace by Jeff Buckley, through expressive linoprinting, to reflect it’s emotional depth, late-night vulnerability, and recurring themes of love, loss, and memory.

Wendy

A modern take on Peter Pan, spotlighting Wendy’s character. The novel critiques historical female stereotypes, and the design pairs classic novel styling with modern annotations, saddle stitched into one bound publication.

Food Magazine

I art directed, photographed, and designed a food magazine cover that captures the joy of a traditional white Christmas, while also presenting the food to look irresistibly delicious.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.