Hamish Williams

Hamish Williams is a designer and marketer who brings ideas to life through strategy, storytelling, and visual identity. He works with people and businesses to create purposeful, engaging brands that communicate clearly and look great across every touchpoint. His approach bridges creative thinking and marketing insight, ensuring every design decision supports a bigger narrative and audience connection.

Hamish believes that design should do more than look good, it should evoke emotion, inspire trust, and tell a story. He’s passionate about crafting experiences that feel authentic and resonate with people on both a visual and emotional level.

Throughout his studies and professional work, Hamish has developed a diverse portfolio spanning branding, packaging, publication, and campaign design. His recent internship with RetailCare allowed him to combine design and marketing in real-world contexts, supporting content strategy and brand development for retail-tech clients.

Hamish holds a Bachelor of Design (Communication Design) and a Bachelor of Business (Marketing) from Swinburne University of Technology, where he honed his skills in brand identity, creative direction, and digital communication.

Outside of work, Hamish finds inspiration in sport, travel, and outdoor culture , interests that shape his creative direction and inform his design philosophy. He’s driven by curiosity, collaboration, and the desire to build brands that connect meaningfully with their audience, balancing creativity with strategy in everything he creates.

Powder Jam Festival Poster

Bold mountain imagery and rhythmic typography merge music and snow culture, capturing the energy and atmosphere of Powder Jam’s winter festival identity.

Powder Jam Snowboard Bottom Design

The snowboard design visualises Powder Jam’s rhythm and movement, featuring soundwave-inspired graphics and icy tones that fuse snow, sport, and sound.

Powder Jam Festival Merch

A wearable extension of the Powder Jam brand, blending festival energy and streetwear style through clean design and bold, illustrative artwork.

True Blue Brew

True Blue Brew’s logo painted on a soccer pitch connects brand identity with Australian culture, sport, and everyday social life.

Stamped and Stranded Festival Guidebook

A passport-style festival guide combining typography, layout, and travel-inspired graphics to create an immersive brand experience celebrating exploration, culture, and connection.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.