Xin Yu Loke

I’m Xin Yu, a passionate and spontaneous communication designer who loves turning ideas into visual experiences that connect with people. I believe design is a way to observe, question, and tell stories that move others, a balance between intuition and intention. My work often blends brand identity, strategy, typography, and digital design, guided by curiosity and a desire to make every detail meaningful.



I’m honoured to have my work recognised internationally, including a Graphite Pencil at the D&AD New Blood Awards, a Finalist placement at The Rookies, and multiple wins at the Kancil Awards, milestones that remind me how far passion and persistence can go.



When I’m not designing, I love taking part in creative events and design festivals, exploring new places with my camera, and discovering the best cafés in town.