Branded Environments is the practice of three-dimensional branding. The course is a unique offering at Swinburne, intersecting the areas of graphic, spatial and experience design. Students gain skills and knowledge across these areas to enable them to translate brands into engaging and memorable environments. Addressing issues of sustainability and reducing emissions; creating positive social impact; as well as conceiving new ideas for environments in light of physical distancing and infection control measures have been central themes.
Studying Branded Environments has prepared me to embrace, adapt and evolve design strategies constantly. Understanding how users interact within a space and then challenging this to create memorable brand experiences has encouraged innovative thinking, necessary within the design industry.
Madeleine Day Bachelor of Design/Bachelor of Business (Branded Environments/Marketing)