Emma Jonsson

Branded Environments

I am Emma Jonsson, a Swedish design student about to graduate from a Bachelor of Design, Branded Environments.

I want to design with meaning and purpose and leave a positive impact on clients, viewers, and audience.

I believe that design should be exciting, engaging, and inspiring, but it should also be mindful, sustainable, and have a deeper meaning.

I am very interested in temporary designs and activations, and how to create designs with long-lasting impressions, that people will remember long after they have been moved or taken down.

I have a background in event management where I have worked on the front end with planning and running small to large scale events and festivals. I would like to position myself within experiential designs, events, and activations and work on the creative side of the experience.

In my final assignment, I chose to focus on design in relation to mental health, and research how design impacts our health, wellbeing, and mood, through shapes, colours, and light.

I created sensory exhibitions and activations as a sub-brand for RUOK, to function as the supporting network that is currently missing.

This is a great example of a design that is helpful as well as meaningful to a large target audience, and that is created to make a difference.

Feelings and emotions created with light and coloured papers to be used within Light Exhibition in Capstone Project

Illustration for RUOK brand activation

Render Australian Open sub-brand festival design

Entrance signage Australian Open sub-brand festival design

Render 2 Australian Open sub-brand festival design

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.