Ruihan Zhang

Branded Environments

My name is Ruihan Zhang and I will graduate in 2023 with a Bachelor of Design - Brand Environment Design.

Design must be a combination of culture and life, art is the essence of life, and life is the carrier of art.

My final year at Swinburne will be an unforgettable experience for me. I am honored to have improved my perception and empathy during this journey and perfected my successful development from the initial concept to the final 3D environment with different skills.

Studying design has changed me a lot. In life, when I visit an exhibition, pass by a fine restaurant, or see some new materials and public space posts on social media, I will habitually immerse myself in them. Analyze the situation and background of each design, ideas, audience groups, and what the studio is trying to convey because I think that continuing to love design and achieve success does not rely on epiphanies and whims, but on the long-term accumulation of designers, continuous improvement and practice.

When it comes to design as a career, it is all about collaboration. More important is accountability. I believe that most industrial workers are motivated by a feeling of duty and a two-way approach to achieve mutual success and respect in this profession.

Thank you for exploring my work and getting to know who I am as a designer, and thank you to Swinburne for seeing me develop.

Email: [email protected]

AUSTRALIA POST FLAGSHIP STORE

A concept design for an Australia Post flagship store located in inner-city Melbourne, with a focus on the retail functions of Australia Post’s business. In addition, the focus on revitalizing the civic and community presence of this institution.

BORN OF FIRE

Social Movement campaign and installation created from the Venice Biennale Arte - The Milk of Dreams.

AUSTRALIA POST MOBILE BUSH FIRE RELIEF

Investigate the key Australia Post network of ‘delivery’ within a regional context. To propose and design a mobile post environment that enables and rethinks the delivery service for the organization.

HISTORY OF NURSERY RHYMES-CULTURAL WALL EXHIBITION

The famous nursery rhymes from the seventeenth to the twentieth centuries are promoted through "cultural walls" or exhibitions, including two children's writers and illustrators who have made major contributions to the history of nursery rhymes.

CONCEPT STORE

Concept retail space

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.