Lucy Chappell

Communication Design (Honours)

Hi, I’m Lucy and I’m a fourth-year Communication Design (Honours) student. I make innovative, unique, and compelling work that pays attention to detail and connects with the target audience. I’m open–minded, a visual thinker, and a critical thinker. I have been creative for my entire life, but I first became interested in design during my studio art class in high school and through attending top arts at the NGV. Throughout high school, I was interested in mixed media and collaging to create dynamic compositions. Fast forward to now, I’m influenced by New Wave graphic designers such as Dan Friedman, Willi Kunz, and Werner Jerker. I’m capable of successfully producing a wide range of visual styles and am always interested in learning new techniques and skills to express creative concepts and ideas. This year I have worked in a range of different design mediums through university and my industry placement including packaging design, publication design, textile design, web design, Exhibition design, photography, digital design, and UX design. My goal for the future is to grow as a designer who specialises in multiple fields and is equipped for any brief. During my creative process, I like to document my creative ideation with a pen and paper whilst I’m analysing the brief. Doing this before conducting any external research ensures that my designs are unique and don’t take too much influence from pre-existing work. Please feel free to contact me with any questions or enquiries.

Interludes

Interludes is a publication in response to the 2023 ISTD student assessment scheme brief ‘The Spaces Between’. It takes excerpts dated from the 1800s through to modern-day society from popular novels, and social media posts which depict loneliness as a universal experience and explore the innate human compulsion for social and emotional connection.

The environmental benefits of purchasing second–hand clothing

A visual essay crafted from recycled fabric exploring the environmental benefits of purchasing second–hand clothing and the detrimental effects of the textile industry.

OH YOU

Packaging for a health and wellness beverage aimed at Millennials and Gen Z that explores a unique gap in the health and wellness industry. OH YOU is a tea that increases libido and sexual wellness with the use of natural aphrodesiac ingredients pre

Spine Chills

This project involved designing a publication based on an essay called ‘Frenetic Aesthetics’ that explores themes of observational horror and spectatorship. My design explores themes of horror, epistephilia, external first-person experience, and internal emotions such as anxiety and fear.

It’s what’s on the inside that counts.

This campaign is in response to a group project called ‘React’. The brief was to develope a campaign that educates people from 18 to 25 on the importance of car safety features, and to raise awareness amongst young people on the benefits of purchasing a safer vehicle. From this, we created the concept ‘It’s what’s on the inside that counts’ alikening a cars safety features to the human body and immune system. We created two sets of campaign posters, along with a range of engaging build out to allow the audience to interact with the campaign.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.