Tegan Welsh

Communication Design (Honours)

Illustration, Photography and Design started as a hobby and has transformed into my passion. I am positive and motivated and love to be creative. I like to see my ideas transform from concepts and sketches to fully fledged visuals and products. I have an interest in colour theory and am inspired by nature. I have always loved the ideation process and developing new ideas. I pride myself on my problem solving skills and believe that I bring a unique perspective to projects as well as a fusion of skills.

Having explored many design disciplines, including, brand strategy, logo design, illustration, publication layout & structure, photography and typography design. I also have on the job experience in digital design for public service. In addition I am friendly, organised, punctual and hard worker. I am confident, respectful, and a good team player. I am personable and dedicated to my practice.

Apollo 13 Illustration and Exhibition Design

This brief revolved around the Apollo 13 story. It required the use of design to represent the themes and plot of the story.

This project had three parts. The first stage involved research and the composition of a written interpretation of the story. This written piece was used in the second and third stages.
The second stage of the brief was to create a series of six images that visually represented the stories themes and key elements. The brief stipulated that there should be two portraits, landscapes and still lives in the set of six.

The third stage was to create the beginnings of an exhibition design, using the copy written in stage one and the images created in stage two. There were three main deliverables, a publication of the written content, 3D illustration of the exhibition entry and build out of memorabilia and advertising for the event.

Cara Cara Juice

This brief was to develop a health and wellness drink targeted at 18-30 year old Australians. The beverage was a fruit juice of the Cara Cara Orange. This drinks health benefit is the amount of Vitamin C it includes. The brands visuals are bright fun and playful.

This was a new brand and hence needed to be introduced in a way that encourages consumers to try and become loyal to the beverage. To do this the brand will offer tastings, cafe partnerships and promotional events. The design of these uses the branding elements. The visual design is centred around the circle motif and using the orange inside and outside graphic elements. It also makes use of an exaggerated interpretation of the fruits unusual colour. The brands tone is casual and friendly to welcome consumers into the Cara Cara World.

Food Victoria Heroes

The brief for this project was to create a social action campaign that positively influences behaviour change. The brief required the development of an original concept, campaign strategy, logo design, brand identity and campaign roll out strategy which was to be presented in an extensive campaign proposal document.

The chosen theme was healthy eating with a focus on seasonal eating. This campaign has a dual audience, it is aimed at children, but ultimately has to appeal to their adult parents as well.
The campaign is titled Food Victoria and had a sub-brand. The sub-brand Food Victoria Heroes follows a series of characters as a means to explain the concept to children. This aspect of the campaign was launched at the Royal Melbourne show in Victoria. The Characters are superheroes that are based on healthy foods and use there health benefits as powers.

Dose It Check Out ? Campaign

This group project required our team to create a campaign to educate on vehicle safety and encourage them to actively research and purchase safer cars. The audience is 18-25 year old drivers who tend to drive older and more unsafe cars which when paired with their lack of experience contribute to the large overr epresentation of young people in road statistics. The project required the group to conceptualise a campaign that appealed to the audience and address the issue in a positive light and influenced behaviour change.

Through primary and secondary research we created the campaign Does it check out. Throughout the brief we presented twice and consulted with the Client Re:act to refine the campaign.

The brief required the creation of billboards and poster designs that matched a set of Ohh Media specifications as well as a curated build out of advertising and promotional locations.
In this group project I was responsible for, concept development, research visualisation, imagery creation in photoshop, Original Mockup Photos (and their subsequent editing) and proposal documentation development.

Sunday Afternoon & Co

This brief was for the brand Sunday Afternoon & Company who are a Melbourne based home wares and fashion brand that produces and sells a range of goods inspired by the Australian environment. The client needed a logo and brand identity that reflected the company. It needed to be simple, but versitile, so it could be used on a variety of brand collateral, including packaging, tote bags, a website ect.
The brand needed a sales brochure formed of product photographs and copy. The brief stipulated that the product photography needed to feature, a woven basket, from the latest collection ‘Textures of the Sun’. The series of photographs needed to showcase the products materials, size and uses of the basket.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.