Shihui Yu

Communication Design (Honours)

Shihui is a graphic designer and photographer with outstanding talents in both fields. She has a deep passion for finding inspiration in nature, which has profoundly influenced her work in photography and graphic design.

In her graphic design work, Shihui excels at translating ideas into visual art. Her designs are known for their innovation and often embrace a minimalist approach, effectively conveying complex concepts with simplicity. Her work often reflects her reverence for the beauty of nature and her concern for environmental conservation.

In the field of photography, Shihui enjoys using composition, lighting, and photographic techniques to transport viewers into the scenes she captures and encourages them to contemplate the stories within. Her talent lies in capturing the subtle connections between emotions, subjects, and the environment, creating deeply moving images.

In the future, Shihui will continue to explore the boundless inspiration found in nature and seamlessly incorporate these elements into her photography and graphic design work. Her art will continue to reflect her deep love for the beauty of nature, inspiring viewers to appreciate and protect the natural world.

HUAXIZI

This brand is a makeup brand based on the concept of “Oriental makeup”. Makeup products that create healthy and nourishing skin. Most of the content in this brand’s slogan is to hope that everyone will not worry about appearance. This is an excellent brand. The problem is that the Huaxizi brand only focuses on a lot of publicity in social media. Such as social media influencers. They ignore the most traditional forms of propaganda. As a result, some people still cannot pay attention to this brand. So my strategy was to focus on traditional promotional methods, so I designed posters, billboards, product peripherals and apparel for the brand. In order to better let more people know about this brand

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treasures

This series is a photography magazine full of warmth and discovery. It records the special moments between different people and the precious “treasures” in their hearts through the lens. Each photo captures the role of this treasure in their lives, accompanied by a soulful story.

Product Packaging

“The Fragrance”This project showcases the packaging and accompanying fragrance instructions I de- signed for a delicate perfume. My design was inspired by the rich fragrance of the perfume and sought to capture the essence and charm of the perfume while conveying its unique story and Element
My design goal was to convey the unique- ness and value of the fragrance through the packaging and instructions while creating a memorable image for the Fragrance

Vinyl Packaging

“My Messy mind-Ivoris” This project is a vinyl record packaging I designed for the singer Ivoris. Through a pink theme and creative design elements, I managed to capture her original style while creating a memorable visual representation of her music.
Through a pink theme and fun design elements, I pursued a visual language that matched her musical style and helped her music express and communicate better.

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Slow fashion better life

This project aims to draw attention to the negative impact of fast fashion on the environment and society. I designed a series of posters and short videos to call on people to reflect on and embrace slow fashion. The pieces convey a message of sustainable fashion that emphasizes quality, creativity and responsibility as an alternative to fast, consumptive fashion culture.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.