Ruby McEvoy

Communication Design (Honours)

Hi there, I’m a young graphic designer with a love of learning and a keen eye for detail. You can often find me overthinking, or deciding which pet to cuddle next.

I have always been an organiser, when I was a toddler Mum would find me sorting things into neat little piles, contentedly humming. Growing up, that translated to collecting imagery and neatly collating it on my laptop, little did I know how valuable this process is to design. My love of nature, careful observation and ordering information inspires my design.

This inspiration led me to undertake a degree in Communication Design. During my studies, I gained placement in a creative agency where I learnt how to hone my skills as a graphic designer in a small studio. I am keen to explore the next chapter of my career.

Annual Report

Designed for the Royal Botanic Gardens of Victoria, to construct an annual report that is functional, engaging and memorable was the brief for this project. The report explores subjects related to place, landscape environment, memorable experiences and sustainability. The project's visual concepts aim to emphasise beauty in the natural world, aligning with the RBGV's core vision: Life is sustained and enriched by plants.

Sans.

Sans. is carbonated water without the additives.This identity was developed to respond to the industry
brief: create a health and wellness beverage brand that targets a gap in the beverage marketing category. Sans was developed to target Gen Z’s who can see through the marketing bullsh*t and want a quality product without the fuss. The bold and direct messaging reflects the audiences' values.

The Yellow Wallpaper Redesign

The question: How did The Yellow Wallpaper influence the evolution of gender? Was the starting point for my research. The concept that underpins this design is to capture the female’s descent into madness and explore confinement through considered layout design. The target audience for this redesign is people in their 20s interested in developing their feminist identity. The creative intention is to capture the feeling of being trapped in a single room while simultaneously reflecting how the room changes as the reader moves through the story.

Chunky

Chunky was created to respond to the question How can gender fuckery be explored through the development of chocolate branding and packaging? An analysis of Australia's current branding of chocolate is often targeted towards females. I wanted to explore this further through the application of research through design to develop a chocolate brand that was more intentional in how it was marketed.

Personal Branding

This is a brand identity developed for Dr Kristen Moloney. This was one of the four concepts presented to the client. An illustrative approach was taken to best convey the brand’s elegance and professionalism. Delicate lines and iconography are paired with clean, modern typography to create a refined logo. The intent is to create a logo that is distinct, personal, elegant, professional and approachable. All of the concepts express a confidence that patients will receive quality service, while portraying a caring and responsible manner. This is reinforced through the use of a cool, timeless colour palette.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.