Jazmyn Maddern-Wellington

Communication Design

Jazmyn Wellington has experience in design, photography, copywriting, brand development, communications and marketing. She studied a double degree in Design and Media and Communication at Swinburne University of Technology, majoring in Communication Design and Professional Writing and Editing. Jazmyn has worked in design and marketing for Designs To You, Ronstan, Mia Fratino, Cornish College and Porphyria Association Australia. In 2022, Jazmyn helped Cornish College raise over $70,000 in their Giving Day initiative, in which she was the key organiser and marketer. Jazmyn has great attention to detail and is passionate about everything creative. She is down-to-earth and outdoorsy. Outside of her career she loves photography, going sailing with her family and playing tennis.

Shark Suits - Shark Deterrent Wetsuits

Shark Suits offers affordable and accessible wetsuits that feature advanced visual technology which effectively deters sharks. By using patterns to break up and diffuse light, the wearers’ shape is harder to discern, which reduces sharks’ interest in approaching those individuals. Shark Suits’ women’s, men’s and junior wetsuit is pictured here, along with their logo.

Shark Suits’ Instagram

Shark Suits’ Instagram exudes a captivating and immersive look and feel, taking followers on a visual adventure. With a perfect blend of adventure, nature, sustainability and style, their Instagram captures the essence of the Shark Suits brand, leaving followers inspired to embark on their own aquatic adventures.

Shark Suit’s Brand Guidelines

Shark Suits' brand guidelines provide a comprehensive framework that encompasses the brand's values, ensuring consistency across all touchpoints, including the use of their logo, colour palette, patterns, typography, voice and tone and photography style. The guidelines also extend to Instagram, with specific guidelines on maintaining a cohesive look and feel, while keeping the target audience in mind. The guidelines are designed in a minimalist style to provide focus to each element.

Grimms’ Fairy Tales – Mini Publication

For my publication project, I chose two of Grimms’ Fairy Tales by The Brothers Grimm; Rapunzel and Little Red Cap. I wanted to bring the stories to life and highlight the journey the characters took. It was my aim to create an immersive, interactive, and fun experience for readers. The sketch style of the design lends itself to the fairy tale nature of the stories and this, along with the colours, are used to appeal to a younger target audience. The concertina folded sheets show a visual representation of the journeys undertaken within the two stories.

Grimms’ Fairy Tales – Explosion Box

The containment that holds the two stories from my publication project is an explosion box. Once the roof/ lid is lifted off, the four walls ‘explode’ out. This house is designed to match the style of the concertina maps and create a sense of excitement and intrigue. The design of the house is also directly inspired by the houses detailed within the stories. The explosion box holds the two stories from my publication wrapped in their belly bands, along with five stickers.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.