Eloise is a communication designer who is passionate about using her creative skills to connect with different audiences in an engaging way, transforming the ordinary into the extraordinary.

Using her eye for design, strong organisational skills and futuristic thinking, she has worked on a number of projects to reimagine how brands are positioned and meet client needs. Eloise is set to complete her Bachelor in Design, majoring in Communication Design from Swinburne University of Technology in 2023. During her time at Swinburne and the beginning of her career, Eloise has built up her skill set and experiences including, her knowledge of the Adobe suite programs, website design programs Axure and Figma, her teamwork and collaborative skills, as well as her knowledge of digital marketing and social media.

During Eloise’s spare time she loves to travel and visit new places, she spent 6 months living and studying abroad in Copenhagen, Denmark. Eloise also enjoys the world of beauty and fashion, taking pride in her classy style, and curating her Pinterest boards with the latest fashion trends.

Cetaphil rebrand - Branding and Identity

This Capstone project consisted of a rebrand for the skincare brand Cetaphil. The target demographic was Generation Z (13-25 year olds) and the goal was to make the brand sustainable, gender-neutral and less clinical, to reach the desired target market.

The Royal Botanic Gardens Victoria Annual Report - Publication

In this project, the brief was to design an annual report for The Royal Botanic Gardens Victoria. The theme was around discovery and shared knowledge. The design is brought to life with outlined illustrations and a mixture of green and blue colour swatches. Each of the portraits represents curiosity as Chairmen Ken is letting his curiosity get the better of him and peaking out to say hi, while Director Tim pops up at the bottom of the book.

“Observe” - Publication for ‘Frenetic aesthetics: observational horror and spectatorship’ article

The brief was to design a publication for an article by Matthew J. Raimondo, the article highlights how horror films can be filmed in a documentary style to make the audience feel as though there is an element of truth to the story. The publication embodies this through the manipulation and inverted imagery and graphics to symbolise security footage and relate to this idea of being watched and capturing experiences live on tape.

"Glazed" - Packaging for mini donuts

The brief for this project was to design a packaging dieline. The pack is bright, fun and playful to stand out on shelves, attract the target audience of kids, tweens and teens, and represent the donut. The Characters are also different personas for the different flavours.

"Sushi Shack" - Website design for sushi restaurant

"Sushi Shack" - Website design for sushi restaurant
The project brief was to create a website for users to order/purchase from. The website is designed for a sushi restaurant to help customers order takeaway, look up where stores are located, find out contact details and learn more about the business. The colour scheme and neon graphics are designed to symbolise the neon signs in Japan.