Emily Ghost

Hi, my name is Emily Ghost. I’m a passionate designer, that loves branding design in the forms of re-branding, location branding, and interior design.

I will be graduating with a Bachelor of Design, majoring in Branded Environments at Swinburne University of Technology. Throughout my time at Swinburne, I have also achieved a diploma in Design, as well as basic technical skills in areas such as photography, art direction, construction, packaging design, gaming software (Maya) and interior architecture.

During this undergraduate design course, I've learned to embrace criticism, recognizing its potential to enhance my work and foster personal growth. I work well individually and with fellow peers to get the best possible outcome on assignments and understanding newly learnt skills. Swinburne has provided an amazing opportunity to adapt, enhance and execute my learning throughout design, enabling me to push myself and produce work that I feel excited and enthusiastic about producing.

Swinburne has provided me with several areas of design while attending university such as Packaging Design, Brand Design, UX, Interior Architecture, Exhibition Design, Digital Design.

Outside of design, I enjoy art, photography, watching sports and travelling.

After completing university, I will strive to gain as much experience within the industry in various design fields as possible and aim to produce a personal company and completing freelance works in the future.

Rowendl - Painting & Decorating

The rebrand for Rowendl, painting and decorating company, revitalizes the company’s identity, aligning it with modern values and market trends. The assignment involved research, design choices, and strategic rollout to ensure consistency and resonance with the target audience. A brand book was necessary for the company to roll out new branding. All avenues were included for branding such as stationary, logo, colours, type and products.

Australia Post Flagship Neighbourhood Concept Design

Australia Post Flagship Location Concept task, was structured around the design and practicality of a flagship store for Australia Post, emphasizing retail, community, and customer service functions. The design aims to enhance brand recognition while elevating the surrounding area as a community hub. It incorporates sustainable, reliable products and interactive elements to create an engaging customer experience.

Translucent Creative Brief- Photography & Art Direction

This assignment, enabled the act of being both Art Director and Photographer, creating folio pieces that highlight your creative design and photography skills, based around translucent items, such as liquor bottles, perfumes, skin cares and cleaning products. Both a landscape and portrait poster were created to market Calvin Klein, Beauty Perfume.

Innovation & Technology in Branded Environments

The assignment was to construct an interactive exhibition space within the Heide Museum. Challenging the Practical: An Abstract Adventure celebrates child-like creativity by redefining abstract art. Using AR technology, it invites visitors to experience the joy of creation, leaving them with a reflective mindset on how art can transform objects and their intended purposes.

Exhibition Design - Array Photography Exhibition Building

The assignment was to construct an Exhibition space and event that included design, art, architecture, and communication to create engaging spaces. It focuses on layout, lighting, visuals, interactivity, and accessibility, aiming to inspire and connect visitors with the content. The final exhibition was based on works by Cindy Sherman, photographer, artist, self-portrait model and creative narrator.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.