Sarah Irons

Branded Environments

Throughout my studies at Swinburne University of Technology I have cultivated a passion for design that has become the cornerstone of my academic and professional journey. I graduated from Swinburne with a double degree of a Bachelor of Design and a Bachelor of Business, majoring respectively in Branded Environments and Management.

My business degree has allowed me to work with real clients and explore and expand my knowledge in marketing, project management, critical thinking and sustainable business practice.

During my design degree I have been able to further specialise my skills in branding, photography and interior design. My dedication to sustainable practice is reflected through my work where possible and is heavily considered in the design process and outcomes when designing spaces or working with products. I am committed to sustainable and ethical design and business practices and want to showcase this in my future work.

I am excited about new design and business ventures and projects and especially enjoy working and developing innovative branding strategies and creating captivating spatial designs. I have a creative approach to projects and strive to consider the bigger picture whilst also refining the smaller details. I thrive when combining my creative approach with strategic thinking from a business perspective when starting new projects.

Thank you for taking the time to look at my work and read more about me and my projects.

Branding for a sustainable dental care company

‘Cristle’ dental company acts as a response to the many damaging chemicals found in regular toothpastes which eventually end up in our oceans. The brand aims to create more environmentally friendly toothpastes and dental care products. The image above shows the branding of ‘Cristle’ on letterheads and business cards.

Outdoor advertisement

Implementation of Cristle company logo and branding on outdoor advertisement. The logo and branding reflect the company's care for the environment and its dedication to removing the harmful chemicals from toothpaste that end up in the ocean. Their branding also works to reflect their core value of ‘Clean’.

Neighbourhood post

Focusing on revitalizing the civic and community presence of the postal service.Multiple tables and seating options to help reengage the sense of community in the civic institution. Important inclusion and consideration of making it an accessible space including bathroom, lifts and space in between objects for different people including wheelchair users and those with prams. Incorporated items associated with postage in the interior design with examples including bubble wrap printed floor and postage tube inspired shelving displays.

Expressive Cube Sculptures

Each model is focused individually on representing one of the specific descriptor words: split, squeezed, & dissolved. Each sculpture focuses on making use of one modelling technique to manipulate the paper to produce the abstract product. The different techniques used throughout include: layering, distressing, & interlocking

Arden Station Vitrine

This is a model of the display which will showcase the artifacts found from archaeological digs conducted at the site, serving as a reference to the historical significance of the location prior to when the train station was established. The differing heights of the vitrine are Inspired by stratigraphy and levels of the Earth in which the artefacts were found.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.