Assia Tholia

Branded Environments

My name is Assia Tholia and I will be graduating in December 2024 with a bachelor's degree in design majoring in branded environments. Throughout my years of study, I have developed a strong foundation in space planning, material selection, and how to transform concepts into cohesive and inviting spaces. I thrive on effectively communicating ideas and working both individually and collaboratively to achieve shared visions. I appreciate you taking the time to examine my work, and I look forward to learning more about this exciting and motivating field after I graduate from Swinburne University.

Australia Post Store - Branded Environments Studio 1

A inspired flagship store for Australia Post, set within Collingwood, Victoria

Helmet - Product Visualization 2

A digitally drawn helmet where I aimed for a sleek, modern design with a round shape. The helmet does not feature a visor that covers the eyes and nose, so it could be lighter in weight and unobstructed vision.

Exhibition - Innovation and Tecnology in the Branded Environment

A temporary and futuristic exhibition held in the Heide cafe using AR technology, giving the audience a glimpse into the future.

Development of a Vitrine - Branded Environments Studio 2

This Vitrine design was created for the new Town Hall train station. Its purpose will be to showcase a collection of items and fine arts, giving train passengers a break from the normal routine of rushing between platforms. The vitrine is mounted on the ground, giving it a permanent place in the station.

Florist Brand Application - Branded Environment Capstone

In this part of the project, the brand's identity included a logo, color scheme, typography, and is consistently implemented across through out the design.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.