Anh DUONG

Branded Environments

As a Branded Environment Design and Advertising major with a minor in Animation, I’m deeply passionate about the intersection of digital design and marketing content. I believe in the power of design to connect communities and enrich experiences, and I bring this vision to every project I undertake. With a strong background in retail, branding, and promotional campaigns, I specialize in crafting memorable and immersive experiences that draw people together.

My approach is rooted in user-centered design, whether I’m developing innovative concepts for branded environments, planning interactive marketing events, or working on projects that build genuine community connections. I inspired to merge creativity with purpose, designing spaces and experiences that resonate on a personal level and reflect the unique identities of their audiences.

Through my work, I strive to evoke emotion, foster connections, and build a sense of belonging within communities. By balancing structured design thinking with creative experimentation, I want to create solutions that not only meet practical needs but also tell compelling stories. I am excited to carry this approach forward as I step into a career in design, where I hope to continue crafting experiences that make an impact.

Neighbourhood Post

The project “Neighbourhood Post” is to create an inviting, multifunctional space rooted in community, sustainability and cultural acknowledgment. This hybrid-flagship store will feature a dedicated Indigenous art gallery to ampliffy the Aboriginal and Torres Strait Inslander voices, while also providing a platform for Collingwood and inner-city artists.

Mobile Post

This project “Mobile Post” will explore how Australia Post can adapt and reinforce their identity of reconnecting Australian by rethinking their delivery services in regional area, particularly those that were impacted by the bushfire such as East Gippsland, while enhancing community recovery efforts.

Brand Identity - Sundisk

This is a rebranding project, the brandmark was created to reflect SunDisk’s brand strategy, which aimed to bring cheerfulness and modernisation into the brand identity. Thus, the brandmark has thoroughly communicated its values through its form and choice in its applications and mock-ups.

Soaring Dreams

This is my final capstone project for Branded Environment. This project is creating and exploring the trade space and identity of Japanese Kites. In this project, the concept for the floorplan is how kite string would form and tangle after the kite has fallen while following a theme of free-flow, non-linear movement like a kite flying in the sky.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.