Kai Djeng

Hello, I’m Kai, an emerging communication and motion designer. My proudest creative solution is an animated teaser on fatigue safety for the NRSPP ‘Toolbox Talks’ heavy vehicle safety campaign. I enjoyed communicating the client’s core message by creating effective animated imagery to connect with their audience about the dangers of fatigue, sparking my passion and career goal to create memorable solutions activated with motion to inform audiences by grabbing their attention wherever they are.

I have developed skills in branding, animation and campaign design, applying them in Swinburne’s design agency The Bureau and the Sa’ili Le Ala Discovery Sprints in partnership with the Centre for Multicultural Youth and NRL building experience in teamwork, project management, and creating on-site presentations for clients with large audiences. I was honoured to be awarded the GradX 2023 Citizen Design Award for my work at The Bureau and Discovery Sprints. In my spare time, I’m creating the identity for a new Lego theme. You can find me on Kaiddesigns.com, Instagram and LinkedIn.

Toolbox Talks Heavy Vehicle Campaign Videos, NRSPP

I created animations for the National Road Safety Partnership Program (NRSPP) ‘Toolbox Talks’ heavy vehicle safety campaign videos, helping to increase attendance at safety meetings. I then created a fatigue safety teaser, breaking down recordings from heavy vehicle driver’s experience of fatigue, creating hallucinations by distorting visuals and adding warning messages onto road signs and the freeway, encouraging safer driving decisions.

Sa’ili Le Ala Discovery Sprint Exhibition

Identity and exhibition material created for the Discovery Sprints exhibition. Showcasing achievements of the Pasifika youths who participated in design and animation sprints, creating pathways to university. The identity symbolises the youths “Hopes and Dreams” combining an athletics track (for each sprint) with a diamond from a star in the night sky to create a compass. I applied the identity onto large-format information posters and wayfinding featuring the youths stories from each sprint.

Equity Impact Assessments, Peter MacCallum Cancer Centre

Team-animated staff training video for Equity Impact Assessments (EIA). My role was visually interpreting the script to develop and animate effective imagery for the final solution. Helping Peter Mac staff understand the purpose of incorporating this structured process into any of their programs and services. Understanding issues to find solutions with the people they work with and for anyone visiting Peter Mac (video, 3rd row down on YouTube).

Jar of Wonders, Natvia Hazelnut Spread TikTok Campaign

Animation reel for Natvia’s TikTok campaign to promote their hazelnut spread. I focused the story on turning the spread’s ingredients into characters keeping out excess sugar and showing customers the better alternative. I designed and animated the characters and objects. Jar of Wonders is live on TikTok @nativalivingofficial.

3D Animated Loop, Eye Watering Collection

I created a 3D animated loop themed around ‘Energy’, turning the letter ‘E’ into a jewellery brand showcasing their ‘Eye Watering Collection’ as a store window display, inspired by Hermès. I created a watery eye identity for the collection featuring water splashes in the background and water ripples as a pathway for giant pearls to activate buttons (energy) revealing the centrepiece, a diamond egg.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.