Rei Sato is a Melbourne-based graphic designer and recent Swinburne University graduate, where she majored in Communication Design with a minor in Motion and UX Interaction Design. Rei is passionate about branding, typography, art direction, and motion design, combining creativity with a strategic, playful approach. Her background in business and marketing equips her with the insight to offer thoughtful, artistic solutions to a variety of creative challenges.

Rei’s work has been recognized as a finalist in the student branding category for the AGDA Awards 2024. She’s driven to create designs that are not only visually engaging but also resonate with people. Friendly and open-minded, Rei enjoys collaborating with teams and exploring new ideas to bring each project to life.

The Milk Bar

To reimagine The Milk Bar as a vibrant community destination, blending nostalgic charm with fresh, playful elements. This rebranding respects its rich history while introducing a lively new visual appeal, creating a welcoming space for all. The goal is to make The Milk Bar a beloved neighbourhood spot once again, inviting locals and visitors alike to explore classic treats with a modern twist.

Too Good To Go

In the rebranding project for Too Good To Go, the goal was to visually convey the company's commitment to freshness and collaboration. The redesigned logo embodies these values with a playful, approachable tone, aligning with the brand's mission to reduce food waste and encourage community engagement.

But Can You Weat It All?

“But Can You Wear It All?” is a campaign aimed at promoting the Clean Recycling Initiative, specifically targeting younger audiences to enhance awareness about mindful clothing consumption. The campaign encourages individuals to think critically about their clothing choices in everyday life and the environmental impact of fast fashion.

GoodYou?

This project for GoodYou, a conceptual Japanese bath salt brand, focused on packaging that embodies classic elegance and tranquility. The name "GoodYou" cleverly plays on the dual meanings of "Good You?" and "Good Bath?" in Japanese. Soft pastel colours promote calmness, while classic fonts and fine-lined illustrations convey simplicity and sophistication, reflecting the brand’s essence of relaxation and well-being.

Newro

Newro is a branding and UX design project focused on creating a proactive app that helps individuals maintain and improve their brain health, ultimately reducing the risk of dementia. The design features simple branding and an intuitive interface, with key elements strategically positioned at the centre of the screen for easy access and usability.