Joshua David

UX Interaction Design

Hey everyone! My name is Joshua David (two first names I know but you can still trust me!)

I am a versatile graphic and UX designer, holding a degree from Swinburne University of Technology in Hawthorn. I am based in the eastern suburbs of Melbourne and am passionate about design! I have first-hand experience working at a design agency, my title has exposed me to cooperating in branding projects, tackling digital design work, motion design, web design, livery design and interior signage. My studies and current job have exposed me to a wide range of skills I’ve taken and added to my arsenal. For me, design is driven by emotion. I strive to create outcomes that are not only visually striking but also deeply meaningful, balancing form and purpose to craft narratives that stand the test of time. I thrive in collaborative environments and love sharing ideas with my peers to achieve successful outcomes.

Trash4Treasure

Trash4Treasure was a marketing campaign created specifically to inform, educate and promote the CDS (Container Deposit Scheme) to Victorian children so that everyone is playing their role in ensuring Victoria is a cleaner and greener state. The approach was to create a fun and engaging campaign that would allow more kids to participate in earning some pocket money for completing a good deed for the community. The results of the campaign are listed below:

Website:
1,100 event counts
117 total users
200 total views on the Home Page from 70 users

Social Media (Instagram/ Facebook/ X):
3,228 Instagram profile Impressions
1,159 Facebook users reached from posts
1,962 X (Twitter) post impressions

EDM:
12 EDM campaigns
45.5% average open rate
20 subscribes within the first week

ALPHA

ALPHA (Athletic, Leisure, Performance, Health and Apparel) is an Australian athleisure and gym wear company that produces and sells athletic apparel targeted at a male clientele, this brief tackled the consideration of sustainable values and practises, for this case I wanted to create a new athleisure brand for males. From researching competitors and target audiences to developing a brand strategy and coming up with a final logo and collateral.

The requirement was to produce a 3 - stage brand book to follow similar industry practices when creating or rebranding a company. Within the logo, the letter ‘A’, consists of sturdy geometric shapes representing strength. This conveys the overall meaning of the word ‘ALPHA male’, being strong and dominant. Because the shapes are on a slant, the diagonal thick line on the right of the letter represents the idea of movement and fluidity, which are examples of different motions you would see during exercise and training.

EVOL

A clothing brand that is inspired by the vibrant culture and energy of LA. This project aimed to develop and create a working website prototype for mobile and desktop, providing users with the information that they want and need that is both user-friendly and engaging for them, so that they can browse and purchase products or services with ease. The limitations were that it had to be a website based on an online shopping platform and involved data gathering.

The brand EVOL is an online platform that specialises in streetwear fashion. Unlike traditional multi-brand e-commerce platforms, the website exclusively features one streetwear brand, EVOL. The website offers a comprehensive range of streetwear merchandise, including but not limited to tops, bottoms, shoes, and accessories.

The goal was to provide a curated shopping experience that caters to streetwear enthusiasts. Different UX research methods were used throughout the project such as online interviews, online focus groups, and online surveys to understand the specific target audience the website will cater to. Different UX design tools were used to help gather data and develop a smooth prototype, these tools include developing affinity diagrams, generating a custom site map and developing multiple customer journeys based on the primary research data.

STILLS

The aim of this project was to build a geolocated narrative delivered through a mobile phone application that will situate a narrative around 10 locations within a 25km radius. The direction I took was looking at creating an application that is cost-effective for the consumer, this application allows users to experience and learn about art/ history without having to spend ridiculous amounts of money at galleries or museums. The objective is to save Melburnians hundreds of dollars on museum/ gallery expenses so that there is less stress on the consumer from a financial perspective, but are free to experience what the city of Melbourne has to offer.

This application works by users scanning different sculptures around Melbourne via phone camera and the help of AR. Users can explore the city of Melbourne on their phone as the application will be driven by location using interactive maps. This will create a cost-effective environment for young adults who want to learn about history or art with a game-like twist. The more sculptures you collect the more points you earn, which places you high on the leaderboard, the higher you are the greater the chance of winning an amazing prize. The identity comes from the meaning of sculptures and image capture.

The identity was also constructed using circles to create a symmetric shape. Circles were purposely used to represent the camera's lens, each circle was used to create the letter ‘S’ which stands for the application name “stills”. The orange/ red gradient was selected to signify energy and passion to attract a young demographic, enticing them to try new experiences, it creates a fun and exciting feel to the app and doesn’t represent history as boring and old but rather fun, progressive and modern.

The application uses transitory search functions, AR capabilities and locative tracking. Throughout the project, different research methods were conducted such as focus groups and field testing.

Accendino

The name of the packaging means lighter in Italian. The brief looked at developing a sub-brand for the automotive company Fiat, it was about creating a brand that completely expands away from its current product offering in cars. The thought behind developing a cigarette lighter was that Fiat models back in the '60s-'80s all had ashtrays inside them, during this time in Italy it was the norm to smoke, everyone was smoking, and it was a sub-brand that had a little history and meaning to it.

The outer shell of the packaging gains inspiration from the curvature of the bodywork of an old Fiat 500. The inner shell of the packaging has a modern twist, gaining inspiration from expensive whisky bottles and aftershave packaging that includes a magnetic tab at the end of the door flap that will allow customers to reuse or keep the packaging for other purposes. Throughout this project, different research techniques were considered such as conducting a competitor product profile and consumer profiles. Quick, rough sketches were done to get the initial idea moving, which then led to the final design drawn to scale as the final dieline was ready for production.

Material research was also conducted for the packaging concept, the material that was chosen for the design was Barry Bleach Board 305 GSM for the packaging simply because the finish of the stock is very smooth and will allow customers to have a pleasant experience when dealing with the packaging. Kornas Carry 405 GSM for the insert was chosen for its sustainable and environmental impact.