My design philosophy revolves around the user experience. I believe that great design is not only about aesthetics but also about functionality and ease of use. By combining these elements, I strive to create designs that not only look good but also solve real-world problems.

Hush

Hush is an interactive, geolocation-based app that takes users on a unique bar-hopping adventure through hidden speakeasies, blending a gamified treasure hunt with real historical narratives across 12 secret locations. Each bar is unlocked through clues, using AR, audio, and visual elements to immerse users.

City Sprouts

In this project, I developed a social media campaign to promote urban farming and regenerative agriculture, raising public awareness of sustainable practices through engaging content across Instagram, Twitter, and Facebook. The campaign included weekly posts, a WordPress blog, and EDMs, with performance tracked through Hootsuite and Google Analytics, blending design, content creation, and digital marketing for impactful outreach.

Dreamy Monsterz

This project, created for the Design for Production unit, focused on designing packaging for a nightlight to comfort children aged 3 to 6 who fear darkness and imaginary

La Mama

This rebranding project for La Mama Theatre involved creating a fresh, modern identity for Melbourne's iconic arts venue, capturing its innovative spirit with a new logo, website, and cohesive visual elements. From posters to social media and signage, the unified design approach reestablished La Mama’s dynamic presence, allowing me to apply my graphic design, UX, and creative problem-solving skills to build a contemporary brand identity.

Altor

I collaborated with a team to design a mobile app for Altor, a security tech startup, creating a secure and user-friendly solution that enables tradies to monitor, track, and protect their tools, informed by extensive user research and optimised for theft prevention and usability in real-world conditions.