Sarah Wood

I’m a designer combining strategy with creativity, giving me a strong understanding of human behaviour and strategic communication. With a background in advertising, I’m fascinated by the strategy behind engaging consumers and drawing them into meaningful brand experiences. I create thoughtful, visually engaging work that balances creativity with purpose - always aiming to deliver designs that connect, inspire, and drive impact. I value collaboration and am constantly learning from the perspectives and processes of others.

Studio LuMI

Concept model for Studio LuMI, a luminous exploration of form and transparency through the art of glassmaking.

Studio LuMI

Brand extension for Studio LuMI concept. The tote bags showcase the intricate textures of glass and some signature graphics from the brand book.

Studio LuMI

A series of brand books crafted to express the evolving identity of Studio LuMI. Each one explores a unique aspect of the brand's visual and conceptual language.

Lost Remnants

This publication explores the city of Melbourne, uncovering hidden layers and overlooked details. It reveals the lost souls of the city - the forgotten moments, missed encounters, and untold stories woven into its urban fabric.

Morning Sweet Treats

This vibrant website is designed to spotlight Melbourne’s top coffee and pastry destinations. The site features a clean, intuitive interface with interactive hover states, responsive layouts, photo slideshows, and rolling text banners.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.