Patcharida Saprom

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Hi! I’m Patcharida (Mild), a communication designer based in Melbourne. I focus on clear, tactile design across branding, packaging, and publications. My work is structured and intentional, aiming to create visuals that are easy to understand and connect with.

I’m interested in minimal design, layout clarity, and how printed materials can be both functional and engaging. I find inspiration in everyday materials, quiet moments, and the process of making.

Identity Marker (PUBLICATION)

This project explores cultural identity through the visual language of milk tea brands from Taiwan, China, and Thailand. Inspired by the article "Milk Tea Is Thicker Than Blood," it combines design elements from each region to reflect emotional tone, symbolic storytelling, and transnational aesthetics. Layout and typography support clarity, softness, and cultural nuance.

Tulip Festival (PUBLICATION)

This project was created for the Tesselaar Tulip Festival to guide visitor behaviour with grace and clarity, helping preserve the ﬂoral displays and surrounding grounds. The tone is formal yet welcoming, encouraging respectful engagement through emotionally intelligent language. Visual elements and typography were chosen to complement the festival’s vibrant atmosphere, allowing the message to feel seamlessly integrated into the overall experience.

Reed Diffuser Collection (PACKAGING)

Echo of Elsawhere is a brand that focuses on calm, sensory experiences. This project features three scent-based packs, each designed to help people slow down, reﬂect, and reconnect with themselves. The design uses soft colours, gentle typography, and poetic language to create a peaceful and personal feeling.

Still Here Ocean (CAMPAIGN)

This campaign explores the emotional and environmental impact of everyday choices through a series of visually striking contrasts. Anchored by the concept "#StillHereOcean," it invites individuals to reﬂect on their daily habits and share simple, sustainable swaps such as using reusable containers or bags in a way that feels personal, empowering, and socially engaging. The design leverages split-screen visuals, interactive storytelling, and user-generated content to illustrate how small actions can ripple into collective change.

Mirror Play (BRANDING)

Mirror Play is a tactile, emotionally resonant card and packaging set designed to support gentle self-reflection and aﬃrmation. The visual language balances softness and clarity, using poetic typography, symbolic colour, and sensory ﬁnishes to invite slow, intentional engagement.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.