Safiye Keskin

Hey, I’m Safiye (pronounced Sa-fee-yeah) and I just like to make things.

This year I’ve really pushed myself to learn new things like motion design, typographic treatment, production and even embroidery stitching. I’ve learnt so much in a short time, but the biggest thing I’ve realised, as cliché as it sounds, is how important it is to fall in love with your projects and make them your own.

Something I’m really into right now is making fabric books. I discovered this niche interest through my last project at Swinburne, which combines my love for design with my passion for self-expression through textiles. I think it’s a great medium that brings together technical skill, patience and devotion, much like any other design practice.

I’ve also completed a year-long industry placement with the National Road Safety Partnership Program, where I learned how to manage my time, communicate with stakeholders, and work effectively in a professional environment. It taught me how to source resources, meet deadlines, and balance working both independently and as part of a team.

Plants as Inventors - ISTD 2025

The Folio Society, a publishing company based in the United Kingdom, called for a reimagined limited-edition book of R.H. Francé’s Plants as Inventors (1923). The publication explores biomimicry through typography and design, highlighting Francé’s view of plants as natural inventors that adapt and solve problems.

Designed for style-conscious urban gardeners, it references classical book design while staying relevant to a contemporary audience. A limited palette of green and brown, layered textures, and simple typography reduce the book to its natural essence. The cardboard cover, paired with a protective dust jacket, reinforces the idea of a design that feels raw, honest, and true to its core.

The book includes spreads based on Francé’s examples of biomimicry, with a smaller companion edition featuring only these pages as a condensed version of his vision. The back section of the book consists of blank pages for flower pressing.

Autobiography in Fabric - Fabric book + Acrylic sheet

This project is a reflection of my creative practice, with different fabrics pieced together to show how various parts of my identity come together to shape me as a designer. It represents my passion for making, blending digital and traditional methods, exploring different cultures, drawing from my own, and constantly learning new crafts that connect to what I care about.

This project required a lot of time and patience since I had never made something like it before, but that process reflects my dedication to learning new things. It didn’t feel like homework, it just felt fun.

The Nostalgia Effect - Research Exhibition Website Design

With the research question “Does nostalgia fuel consumerism?” this website blends contemporary and early internet design to explore how nostalgia is used as a marketing tool to emotionally engage audiences. The project examines how nostalgic aesthetics shape consumer behaviour and how brands use memories of the past to connect with people.

It only takes a few minutes to browse through the website, and I encourage you to explore it because the findings are genuinely interesting.

I used GIFs and old computer-style windows to reference early web design and created weekly provotypes that explore different directions for my final project.

NRSPP - Brand Kit Refresh

The National Road Safety Partnership Program called for a redesign of its logo as part of its 11th birthday celebration. This logo was pitched to stakeholders as a potential refresh. The design features a simple icon inspired by the shape of a roundabout, keeping it clear and recognisable. Since NRSPP is a partnership program, the logo was designed to sit comfortably alongside other partner logos in collaborative materials. The brand’s signature green was retained to preserve its identity and familiarity.

The Nostalgia Effect 2 - Video

The Nostalgia Effect is a motion design social media campaign video that combines animation and footage to explore the question “Does nostalgia fuel consumerism?” The sewing machine acts as a subtle symbol of mass production, encouraging reflection on how nostalgia connects to consumer habits.

The video is divided into three parts.
The first explores pure nostalgia, a genuine emotional connection to the past without material objects.
The second presents objectified nostalgia, a romanticised version shown through material possessions.
The third explores dark nostalgia, the point where lingering too long in nostalgia leads to mindless consumption.