Abbey Leith

Welcome to my brain!

A blend of communication design and marketing, where creativity meets strategy. I believe design should do more than look good; it should make people feel, connect, and respond. From colour palettes to campaign concepts, I bring ideas to life with thoughtful visuals and clear messaging. Whether it’s branding, content, or layouts that guide the eye (and mind), I design with purpose. Thanks for stopping by - I hope something here makes you smile.

W7 Re-Brand

The W7 Cosmetics rebrand aimed to elevate the brand’s bold, trend-driven identity for a new generation of beauty lovers. With a confident tone and rebellious spirit, the new look spans packaging, digital assets, and social content, designed to stand out while keeping W7’s signature accessibility and affordability.

It's Not Just A Hot Flush...

Too often dismissed as “just hot flushes,” menopause is a profound transition that affects the body, mind, and emotions of millions of women. This campaign brings the realities of menopause into the spotlight; breaking the silence with a tone that is honest, humorous, and compassionate. The result is a campaign that invites curiosity, reduces stigma, and creates space for open, positive conversations about menopause.

Bobi’s Chai Spice Blend

Inspired by a wedding in the heart of India, where colours, music, and laughter filled the air. At the centre of it all was Bobi; a soul as warm as the chai she lovingly brewed. Her homemade chai was more than just a drink; it was a comforting embrace, infused with the perfect blend of spices and made with care. Each sip reminded me of the warmth and kindness she shared with those around her.

Human?

Designed for Ramo’s latest project Human? A Lie That’s Been Killing Us Since 1788, a groundbreaking book- album hybrid confronting Australia’s colonial legacy and national identity. The event, includes live performances and conversation, designed to inspire reflection and action.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.