Tracy Gacrama

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Hi! I'm Tracy Gacrama, a communication designer who loves crafting story-driven design that actually feels something. I'm all about helping brands and ideas come to life through visual story-telling, whether that's building a bold identity, thoughtful packaging, or creating designs that are both visually impactful and purposeful. I've worked on a range of projects that dive into branding, packaging and typography design, always with a focus on connecting.

The Book Box

The Book Box is a playful sub-brand for Brunswick Bound designed to get young people excited about reading. The identity includes bold, flexible branding, packaging and promotional materials that make reading feel fun, personal and community driven.

The Invisible Man

This publication redesign reimagines The Invisible Man through the lens of psychological deterioration, expressed via a chaotic diary-style layout, varied paper sizes and expressive handwritten elements. The concept reflects Griffin's mental breakdown as he loses his identity, blending structure with disorder to visualise his unraveling state of mind.

VitaChews

A playful packaging system for a conceptual gummy vitamin range including Vitamin C, Sleep and Energy. Bold colours and simple iconography were used to create clarity, approachability and shelf appeal.

Dancing with Coronaspheres

This conceptual publication visualises how the COVID-19 pandemic reshaped our relationship with breath and space. The design shifts from isolations to reconnection using contrast in layout and imagery to mirror the essay's themes.

'Break the Vape Chain' Campaign

A bold, youth targeted campaign addressing teen vaping through playful ghost characters and vibrant visuals. Thee design sues approachable storytelling to raise awareness and inspire young people to break free from nicotine addiction.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.