Hi There! I’m Ellie Preston, a designer (and marketer) with a flair for bold, cheeky visuals and big-hearted ideas. I bring energy and intention to every project, driven by research, real-world observation, and a deep love for creating work that challenges norms and gets noticed.

I’m not just about making things look good, I like to design with purpose. Whether it’s branding, packaging, or digital, I aim to craft practical, scroll-stopping visuals that resonate. I find inspiration in everyday moments and thrive on turning insights into impactful design.

FIZZ OFF! (PACKAGING)

FIZZ OFF! is a bold, cheeky canned mocktail brand on a mission to challenge the stigma surrounding social drinking and empower individuals to confidently choose non-alcoholic options. It celebrates fun, freedom, and inclusivity without the alcohol. The packaging features playful, wiggly female figures that represent a variety of body types, reinforcing the brand’s commitment to diversity and body positivity. Each can is a vibrant statement piece, designed to stand out in a crowd and spark conversations. FIZZ OFF! is not just a drink, it is an unapologetic lifestyle choice for those who want to enjoy the moment without compromise.

PURRRR. (PACKAGING)

PURRRR. is a new age cat food brand redefining the category with bold, playful packaging so striking, it deserves to be displayed, not hidden away in a cupboard. With its fresh, modern approach, PURRRR. disrupts the traditional pet food aisle, turning heads and challenging expectations. This is not just cat food, it is a statement piece for design conscious pet lovers who care about what they feed their cats and how it fits into their lifestyle.

Annual Report (PUBLICATION)

The 2023 State Library Victoria Annual Report was designed around the central theme of “Building a Better Future.” This concept is brought to life visually through a geometric design language that draws inspiration from building blocks, a symbolic representation of growth, structure, and forward momentum. Clean lines, modular forms, and a balanced layout reflect the Library’s commitment to evolving with purpose while remaining grounded in its foundational values. The design not only communicates the strategic progress made throughout the year but also reinforces the Library’s role as a dynamic, future focused institution dedicated to knowledge, community, and innovation.

Master Foods (Re-brand)

The MasterFoods brand has undergone a fresh, modern makeover, reimagining the iconic household name for a new era. While staying true to its trusted heritage, the redesign introduces bold, practical elements that speak to today’s consumer. The updated visual identity features clean lines, contemporary typography, and a more refined colour palette, all working together to enhance shelf presence and brand recognition. This evolution not only boosts visual appeal but also positions MasterFoods as confident, relevant, and forward-thinking in an ever-changing market. The result is a brand that feels both familiar and excitingly new

Immersion Festival (PUBLICATION)

Immersion is a wellness festival with a mission to create a transformative, eye-opening experience that inspires individuals to cultivate, nurture, and fully embrace their sense of self. The festival aims to evoke mindfulness and deepen awareness by fostering a strong sense of presence and interconnectedness. The publication will inform and engage while visually capturing the essence and spirit of the event.