Alicia Ockerby

Hi, I’m Alicia Ockerby, a graphic designer with a love for fun, punchy, and memorable design. I enjoy using bold colour, playful typography, and thoughtful details to create work that feels full of life. The most rewarding part of what I do is knowing my designs can bring a smile to someone’s face.

I thrive on projects involving typography, packaging, branding, and publication, anything that turns bright ideas into meaningful design. I completed a Bachelor of Design at Swinburne University, where I learnt to combine creativity with clear communication. When I’m not designing, you’ll usually find me making jewellery or hunting for hidden gems in op shops.

Cheeky

The aim of this project was to refresh the Australian sugar-free confectionery brand Double D, updating its branding, logo, and packaging to appeal to a younger audience. Renamed Cheeky, the brand puts a positive spin on indulgence, you can be playful and enjoy a treat guilt-free. The logo and packaging use bold, organic elements to capture the mischievous, fun, and exciting nature of the brand.

Brothy Soup

The aim of this project was to design three boxes for different varieties of the same product. Brothy soup packets use playful vegetable characters and a retro-inspired style, with bold vintage colours and charming illustrations that create warmth, nostalgia, and shelf appeal. Each flavour has its own personality, making the brand feel comforting, memorable, and full of character.

Pear Skincare

The aim of this project was to create a Gen Z skincare brand that is ingredients-led and routine-focused. Pear simplifies skincare by pairing just two key ingredients, making routines approachable, clear, and engaging for a younger audience. This idea of pairing is also reflected in the logo, where the “pe” and “ar” are visually linked, reinforcing the brand’s core concept of two ingredients working best together.

Navigating Identities

This publication explores how Chinese culture shapes ideas of gender and sexuality. The design responds with bold graphic elements which stand out through the use of a limited colour palette. The striking red against white and black pop on the page, accompanied by an organic line that links every page together.

The New Jean Line

The aim of this project was to create a campaign and media touchpoints addressing a social issue. Soak raises awareness of fast fashion’s water impact, taking inspiration form Levi’s “501 jeans” and a fashion-ad style to engage a young audience and promote more conscious consumption.