Sophie O'Connor

So… let me begin by telling you a bit about myself, my name is Sophie O’Connor, I’m a student at Swinburne who was born and raised in Ireland until 2012 when I moved to Melbourne. I’m currently studying to get my Bachelors degree in Communication design as well as a business degree in Marketing.

I’m a passionate graphic designer who loves designing with a purpose, I love seeing my designs have a positive impact whether it be on people or the community. I enjoy finding ways to release my creativity, weather it be through painting, illustrating or hands on activities. When designing, I enjoy undertaking Brand and Identity briefs as well as Web Design, Publication and Packaging design briefs.

PetRescue

The rebranding of PetRescue targets a younger audience (ages 20-28) passionate about animal welfare and sustainability. The design emphasises inclusivity and modernity, utilising a fresh colour palette and clean typography to create a warm, approachable identity. The redesigned website will feature user-friendly navigation and intuitive layouts to simplify the adoption process, addressing the perception that it is complicated. Engaging graphics and educational content tailored for platforms like Instagram will enhance digital presence and encourage social sharing. Educational materials on adoption and pet care will be relatable and digestible, breaking down outdated barriers. This rebrand aims to expand audience reach, strengthen identity, and increase adoptions by fostering a community aligned with PetRescue’s mission of compassion and social impact.

Sunny Sips

The Sunny Sips Cocktail Festival is a vibrant event for young adults (18-26) to enjoy cocktails, music, and interactive experiences in Melbourne’s Birrarung Marr Park. The festival includes sip ‘n’ paint sessions, cocktail-making classes, and a tasting marquee, all designed for social interaction and creativity. Featuring a wristband system to ensure age compliance, the festival promotes safe, responsible enjoyment. Live music, a photo booth, and small business vendors add to the atmosphere, creating a lively, accessible event. Sponsored by alcohol brands, Sunny Sips promises a stylish, memorable experience for attendees seeking festive, interactive nights out in December.

Creatures of Craft

Creatures of Craft uses imaginative, non-realistic colours to inspire children’s creativity and thinking beyond norms. The packaging integrates alliteration, connecting animals with alphabet letters to add an educational layer. The brand name evokes mystery and fantasy, aligning with its mission to encourage creative exploration. Targeted at children aged 12 months to 5 years, the packaging appeals to both kids and parents, combining bright, attention-grabbing colours with a design that parents find valuable. Non-gender specific, the product supports early development of motor skills, hand-eye coordination, and educational engagement through playful, imaginative design.

Positive Headspace

The Positive Headspace website is designed to create a welcoming, non-intimidating experience for users seeking mental health support. A calming palette of soft blues, greens, pinks, and yellows fosters ease and comfort, encouraging visitors to explore resources at their own pace. Black body text ensures readability, while a crisp white background enhances clarity. This soothing, accessible design aligns with Positive Headspace’s mission to reduce stigma around mental health, making it easier for individuals to take the first steps toward support. By providing a safe, supportive space, the site empowers users to find valuable tools for well-being, resilience, and growth.

The Flying Circus

The Flying Circus installation tackles environmental pollution through the illustration of a symbolic plane, representing a critical issue in our environmental crisis. The plane illustrates deforestation destroying habitats, how it is having a deadly impact on the wildlife and contributing to animal endangerment. Deforestation, particularly in rainforests, threatens countless species, with orangutans facing severe risks. As trees are cleared for palm oil and other industries, these intelligent primates lose their homes and food sources, pushing them toward endangerment. The plane juxtaposes the “ideal” front with the harsh reality inside, inviting viewers to confront these urgent environmental challenges.