Natalie Mortale

Hi, my name is Natalie Mortale I am a student at Swinburne University, I study a double degree of business and design, majoring in Marketing and Communication Design.

I’m a passionate designer with a love for creativity and storytelling through visuals. With a background in both marketing and communication design, I specialise in branding, packaging, and digital design that not only looks good but also resonates with people.

I thrive on exploring new ideas and thinking outside the box to create designs that tell a compelling story and connect with audiences. From concept development to final execution, I focus on creating meaningful and effective design solutions. My work is driven by a strong understanding of brand identity, attention to detail, and a desire to push creative boundaries.

I believe design is more than aesthetics, it’s about crafting experiences that inspire and engage.

Eco Luxe

The rebranding project of Mecca to Eco Luxe introduces a refined approach to beauty by making sustainability a central theme. The name “Eco Luxe” itself merges the ideas of ecological responsibility with luxury, setting the tone for a brand that prioritises both environmental consciousness and elegance. A green colour palette forms the core of Ecoluxe’s visual identity, with shades that range from deep forest greens to soft, natural hues, symbolising the brand’s dedication to nature and sustainability. This palette not only aligns the brand with ecological themes but also evokes a sense of freshness and renewal, appealing to consumers who value both beauty and environmental responsibility.

The brand’s mission statement could emphasise Eco Luxe’s commitment to sustainable sourcing, eco-friendly packaging, and cruelty-free products reinforcing its values.

Altogether, this rebranding transforms Mecca into Eco Luxe, positioning it as a leader in sustainable beauty and appealing to a demographic that seeks luxurious products with a meaningful purpose.

Sonder Bar

Sonder’s rebranding introduced a playful new brand identity centered around a series of unique, fictional characters who embody the bar’s vibrant and inclusive spirit. Each character represents a different personality type or mood that patrons might identify with, bringing the brand to life in a way that feels relatable and engaging. This approach creates a sense of familiarity and connection, as these characters capture the diverse experiences and vibes that make Sonder a social hub.

These characters appear across Sonder’s marketing materials, from menus and social media posts to the uniforms, establishing a whimsical narrative that resonates with the bar’s young, diverse audience. By giving patrons someone to relate to, whether they’re the life of the party, a social butterfly, or simply there to relax, Sonder has crafted a brand experience that feels personal and inviting. This storytelling approach not only strengthens the bond between Sonder and its patrons but also encourages them to return, connect, and create memories aligned with the characters that speak to them most.

Mini Machines

The Mini Machines project centred on applying pre-press techniques essential for print-based design, with a focus on branding, identity, and clear communication. Mini Machines, a toy car company that specialises in 1:64 scale model cars, tasked me with creating packaging designs for three variations of a single product. Each box needed to be distinctive yet cohesive within the brand’s identity, capturing the excitement of these collectible toy cars and appealing to both kids and adult enthusiasts.

Additionally, I designed a folded, double-sided sheet to accompany the boxes. This sheet was intended to serve multiple functions, such as providing instructions, promoting the brand, or adding collectible information to enhance the customer’s experience. The purpose it was used for was to inform users about the real version of the mini figure car. The project required careful attention to pre-press considerations like colour consistency, bleed, and alignment to ensure the designs translated smoothly from digital mock-ups to physical packaging. By balancing creativity with technical precision, I aimed to create visually engaging packaging that would bring Mini Machines’ vision to life and make these miniature dream cars even more appealing.

MotorEx

MotorEx is a renowned car festival held in Melbourne, celebrated for showcasing high-performance, custom, and classic vehicles. The task involved creating a festival-themed design project that includes a captivating poster, an engaging multi-page festival guide, and a piece of branded merchandise. Each element in this project was designed with a focus on appealing to the designer’s generation, capturing the interests and expectations of an audience who are enthusiastic about automotive culture.

The festival poster serves as the primary promotional piece, designed to grab attention and convey the thrill of the event. The poster incorporates bold typography, striking visuals of featured cars, and vibrant colours that reflect the high-energy atmosphere of MotorEx.

The festival guide is a multi-page booklet that provides visitors with all the essential information they need to make the most of their MotorEx experience. Designed with readability and usability in mind, the guide includes a detailed schedule, maps of the event layout and descriptions of featured cars

The merchandise is designed to resonate with attendees, offering a tangible connection to the festival experience.

Composition & Visual Contrast

The aim of this brief was to develop skills in using composition and visual contrast to communicate specific concepts effectively. Each postcard represents harmony, dynamism, tension, and chaos. A mix of photography and digital techniques were used.

Harmony: The symmetrical arrangement of shapes and repetition of circles and lines evoke a sense of balance and calm. This design effectively conveys harmony through its mirrored layout and consistent spacing, which creates a pleasing, organised appearance that reflects unity.

Chaos: The chaotic design features intersecting lines and fragmented shapes in an asymmetrical, layered arrangement, evoking unpredictability. The use of sharp angles and overlapping elements gives a sense of disorder, suggesting a dynamic and uncontrolled energy.

Dynamism: The flowing, wavy lines in this design communicate movement and vitality. The layered, curved shapes create a sense of rhythm, guiding the eye through the composition and suggesting continuous motion, which aligns well with the concept of dynamism.

Tension: The combination of overlapping geometric shapes, sharp angles, and varied textures creates an impression of strain and stress. The contrast between circular and angular forms and the compact, interlocking layout conveys the idea of forces pulling in different directions, embodying tension.