Julia Marchese

Hello, my name is Julia Marchese am a communication designer based in Naarm / Melbroune. My work is driven by exploration and dedication to producing meaningful design. My skills and enthusiasm extends from branding identity and strategy, packaging design, publication design to digital content and motion design.

I have recently completed a Bachelor of Design with a major in Communication design at Swinburne University of Technology. This major has allowed me to harness the skills of being a visual communicator and creative problem solver. My Degree has fostered proficient skills in the Adobe creative suite as well as alternative platforms like nomad sculpt.

My ambitions as a graphic designer are rooted in my admiration for art, fashion and interior design. My interests in various facets of design inform my creative thinking and processes, using my understanding of art culture and shifting trends I create refined final solutions.

I strive to work collaboratively learning from, engaging with and experimenting with other designers to produce pieces that have clear visual direction with a commitment to propose.

With ambitions to work collaboratively i carry a positive demeanour and a friendly nature with the intention to always produce designs that are rooted in careful consideration and good design.

Time Out Re-Brand

The intention of the this project was to return time out magazine to its once iconic and trusted former prevalence with a rebrand to breathe new life into the identity to target a new younger audience whilst returning to a newly structured print format to engage previous and new consumers The key elements are brand identity redesign, publication print and dynamic relaunch campaign.

Monothematic publicaiton

Presentation of an obscure article in a visually intriguing publication format utilising layout, imagery, typography and graphics and a single colour.Using altered images with halftones and ASSIC designs to capture the ideation’s in the text. The publication features interactive sections like die cuts and small insert pages.

Kiip

Kiips aim is to target a Gen Z male audience with the intention to solve the issue of men not wearing sunscreen. Achieved with gender neutral branding which feels functional, simple and sustainable.These qualities will be promoted and marketed to a fashion obsessed Gen Z audience by marketing it as a wearable fashionable item that can be easily incorporated in their daily lives.

'Reboot' text experimental publication

The ‘Lace Deceit’ reboot presents the classic literature in a new light, an interactive, immersive publication and touch points which embody the text in a new more modern context.Featuring the exerts presented concertina style letter print, exhibition experience and promotional motion graphic.

Dirt Dance

Dirt Dance is a tomato seed subscription service, the intention of the packaging is for consumers to feel excited about growing tomatoes, for it to feel fun, fresh and simple

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.