Ella Weyers

I’m Ella Weyers, a Communication Design and Advertising creative who turns smart ideas into beautiful, meaningful work. I blend visual design with strategic thinking to build brands, campaigns, and content that connect, equal parts aesthetics and story.

I have a deep love for publication design: building editorial systems, shaping typographic hierarchy, and crafting page rhythm so every spread feels clear and intentional. My style starts with simplicity, clean structure, white space, thoughtful type, then uses colour as a decisive tool to guide the eye, add warmth, and create character without noise.

Swinburne University sharpened my ability to experiment, refine, and say more with less. I recently completed a double bachelor’s in media & communication and design, majoring in Advertising and Communication Design. Recent work span’s identity, and digital: collaborating on the Shaping STEM Futures website and developing branding and social content for SHIBUI Head Spa.

Curious and collaborative, I’m energised by briefs where strategy meets craft, where a simple idea, elevated by smart typography and purposeful colour, becomes work that feels human, clear, and impossible to ignore. I adapt easily and bring full effort to every brief. My biggest lesson: great work comes from experimentation, testing multiple ideas, actively seeking feedback, and refining with intention until the solution feels simple and true.

I’m a bubbly, deeply creative person, and that energy shows up in my professional and personal life. At heart, I’m a creator, curious and excited to turn small ideas into something people can see, hold, or feel.

Meredith Music Festival Information Guide

Meredith Festival has been a beloved event for decades. It began in the 1980s when a group of music lovers came together to create a festival that truly celebrated music. From the start, the festival was designed to be a relaxed, inclusive, and mature experience for everyone to enjoy.

I set out to create a festival guide that captures the essence of Meredith, highlighting the best parts of the event while presenting information in a fun and easy-to-read way. The booklet is short and sweet, featuring playful gradients and noise textures to reflect the festival’s vibrant and laid-back spirit.

State Library Annual Report

This publication celebrates the community and intellect surrounding the State Library of Victoria, honouring the thinkers, readers, and culture it fosters in Melbourne.

My aim was to craft a vibrant, culturally rich annual report that remained clear and professional, presenting data and charts with precision. I loved blending mixed media with refined typography, and I’m proud of the publication’s energy and cohesive feel.

The Power of Women Publication Print

Based on the Essay ‘Dissonance and defensiveness: orienting affects in online feminist cultures,’ written by Akane Kana & Julia Coffey. This essay explores themes of how contemporary feminists are shaped by shared feelings and experiences within digital culture, which significantly influences what feminism means today. It explores the idea that feelings serve as an “orienting device” (as proposed by Ahmed), guiding individuals in understanding their identities and relationships within a patriarchal society.

Wholesome Magazine Photoshoot

Throughout this shoot, my goal was to evoke the comfort of an autumn, home-cooked dessert, something you could almost reach out and taste. I styled with edible elements and warm props, spices scattered at the edges, honey slowly dripping, to bring the cake to life and tell a story, not just show a cake on a stand. That sense of family and warmth guided the typography too, chosen to mirror the cozy, handcrafted feel of the imagery.

Woolies Staples

My capstone project reimagines Woolworths’ Essentials as Woolies Staples, a cohesive, proud, everyday range that feels high-quality yet affordable. I rebuilt the brand system (name, logo, colour palette, packaging architecture) to strengthen recognition and shift perception from “cheap” to “smart value.”

The range is paired with a point-of-sale recipe book that demonstrates how quick, inexpensive, at-home meals can be made using these staple items, turning the aisle purchase into practical inspiration.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.